Techfullnews

Who Owns Bugatti? A Deep Dive Into Its Storied Legacy

bugatti/techfullnews

Bugatti stands as a global icon of luxury, performance, and engineering innovation in the automotive world. Renowned for creating high-performance hypercars, the brand has continually redefined speed and sophistication. A prime example of its achievements is the Bugatti Chiron Super Sport 300+, which, in 2019, broke records by reaching an unprecedented top speed of 304.773 mph. This milestone made it the first road-legal car to surpass the 300 mph barrier. The Chiron Super Sport 300+ remains a benchmark in the world of hypercars, symbolizing Bugatti’s dedication to excellence and innovation.

Such feats don’t occur by mere chance. They require visionary leadership, rigorous planning, and a steadfast commitment to pushing boundaries. So, what is Bugatti’s journey to this pinnacle of success? More importantly, who owns Bugatti today?

Bugatti Ownership: The Bugatti Rimac Partnership

Since 2021, Bugatti has been owned by Bugatti Rimac, a joint venture formed between Rimac Group and Porsche AG, the latter a subsidiary of Volkswagen Group. Under this partnership, Rimac Group holds a 55% majority stake, while Porsche AG controls the remaining 45%.

Interestingly, Porsche also has a 24% stake in Rimac Group, sharing ownership with Mate Rimac (37%), Hyundai Motor Group (12%), and other investors (27%). Despite Porsche’s partial ownership of Rimac, the majority control of Bugatti remains with Mate Rimac’s Rimac Group. This collaboration combines Bugatti’s legacy of luxury and craftsmanship with Rimac’s expertise in advanced electric vehicle technology, setting the stage for a dynamic future in the hypercar market.

Where Are Bugatti Cars Manufactured?

Bugatti’s cars are meticulously handcrafted at the Bugatti Atelier, a state-of-the-art production facility in Molsheim, France. Built in 2005 during Volkswagen’s ownership of the brand, the Atelier stands adjacent to the restored Château Bugatti, which was historically used by founder Ettore Bugatti to host clients.

The facility’s first model was the legendary Bugatti Veyron, with 450 units produced between 2005 and 2015. Since then, the Atelier has continued to assemble Bugatti’s flagship models, including the Chiron series, the Divo, the Centodieci, and the one-of-a-kind La Voiture Noire, which holds the title of one of the world’s most expensive cars.

Looking ahead, the Atelier will maintain its role in Bugatti’s production, with the highly anticipated 2026 Bugatti Tourbillon, a hybrid hypercar, set to continue the brand’s legacy of innovation.

Bugatti’s Origins: The Early Years

Bugatti was founded in 1909 by Ettore Bugatti in Molsheim, a region that was part of Germany at the time but is now located in France. The company quickly gained fame for its pioneering engineering and elegant designs. Early models like the Type 13 and Type 35—the latter holding the title of the most successful race car in history with over 2,000 victories—solidified Bugatti’s reputation for excellence.

Ettore Bugatti’s vision extended beyond automobiles. During World War I, the company developed aircraft engines and even designed an aircraft, the Bugatti 100P, which never took flight due to the onset of World War II.

Tragedy struck in 1939 when Ettore’s son, Jean Bugatti, a talented automotive designer, died in an accident while testing a prototype. This loss, coupled with financial difficulties after World War II, led to the company ceasing car production in 1952. Bugatti’s focus shifted to manufacturing aircraft components, and the brand’s automotive operations lay dormant for decades.

A History of Changing Ownership

After Ettore Bugatti’s passing in 1947, the company faced financial struggles and eventually ceased producing cars. In 1963, Bugatti was sold to Hispano-Suiza, which repurposed the factory for aerospace manufacturing. By the late 1980s, Italian entrepreneur Romano Artioli acquired the brand, reviving it under the name Bugatti Automobili S.p.A.

In 1991, Bugatti released the EB110, a groundbreaking supercar powered by a quad-turbocharged V12 engine. Despite its innovative design and performance, economic downturns in the early 1990s made it difficult for the company to sustain production. By 1995, Bugatti once again faced bankruptcy.

The turning point came in 1998 when Volkswagen Group acquired the Bugatti brand, investing heavily in its revival. Under Volkswagen’s stewardship, Bugatti introduced the Veyron, a hypercar that redefined automotive performance and luxury, setting the stage for the company’s modern renaissance.

The Future of Bugatti

Under Bugatti Rimac’s leadership, the brand is entering a new era of innovation. The upcoming Bugatti Tourbillon hybrid hypercar represents a blend of cutting-edge technology and timeless craftsmanship, promising to uphold the brand’s tradition of excellence.

Bugatti’s legacy, shaped by a mix of challenges and triumphs, continues to inspire the automotive world. From its early successes under Ettore Bugatti to its modern resurgence under Bugatti Rimac, the brand remains a symbol of innovation, luxury, and performance.

Conclusion

So, who owns Bugatti? Today, it is Bugatti Rimac, a partnership that seamlessly combines Rimac’s expertise in electric mobility with Bugatti’s legacy of unparalleled luxury and engineering. As Bugatti forges ahead into a future of hybrid and electric hypercars, its story remains one of resilience, reinvention, and an unrelenting drive for perfection.

ADVERTISEMENT
RECOMMENDED
NEXT UP

In late 2023, The Wall Street Journal dropped a bombshell report claiming Tesla’s board had quietly initiated a search for Elon Musk’s successor as CEO. According to anonymous sources familiar with the matter:

  • The board allegedly began the process approximately one month before the report
  • Multiple executive search firms were contacted, with one firm reportedly selected to lead the process
  • Directors supposedly urged Musk to publicly commit more time to Tesla

The timing is critical. This alleged search coincided with:

  • Tesla’s first year-over-year delivery decline since 2020 (8.5% drop in Q1 2024)
  • A 13% decline in annual revenue – the first since 2017
  • Musk’s increasingly polarizing political engagements

Tesla’s Furious Rebuttal and the Credibility Battle

Within hours of publication, Tesla launched an aggressive counterattack:

1. Official Statement from Chair Robyn Denholm:

  • Called the report “absolutely false”
  • Claimed the board remains “highly confident” in Musk’s leadership
  • Alleged the WSJ was informed of this before publication

2. Musk’s Personal Response:

  • Accused WSJ of “EXTREMELY BAD BREACH OF ETHICS”
  • Claimed the paper ignored Tesla’s “unequivocal denial”

Journalistic Standoff:
The WSJ maintains it:

  • Reached out to Musk for comment (received no response)
  • Never received any pre-publication statement from Tesla

This credibility battle raises serious questions about:

  • The independence of Tesla’s board
  • The reliability of anonymous sourcing
  • Musk’s increasingly adversarial relationship with mainstream media

Deep Dive: Tesla’s Board Composition and Governance Concerns

Tesla’s eight-member board has long faced criticism for its close ties to Musk:

Notable Members:

  1. Kimbal Musk (Elon’s brother)
  2. James Murdoch (son of media mogul Rupert Murdoch)
  3. Ira Ehrenpreis (venture capitalist, Tesla director since 2007)
  4. Robyn Denholm (Chair since 2018)

Governance Red Flags:

  • Lack of Independence: 5 of 8 directors have served over 10 years
  • Compensation Controversy: Approved Musk’s $56B pay package (later voided by court)
  • Recent Insider Selling: Denholm sold $50M+ in shares over 90 days

Expert Perspective:
“Tesla’s board fails nearly every test of good corporate governance,” says Charles Elson, founding director of the Weinberg Center for Corporate Governance. “The level of entrenchment and lack of independent oversight is unprecedented for a company of this size.”

The Five Critical Challenges Facing Tesla’s Leadership

1. The “Key Person” Risk

Musk isn’t just CEO – he’s Tesla’s:

  • Chief product architect
  • Primary technology visionary
  • Main public spokesperson

Succession Planning Reality:

  • Apple began grooming Tim Cook years before Steve Jobs’ passing
  • Microsoft had Satya Nadella in leadership pipeline before Ballmer’s exit
  • Tesla has no publicly identified successor

2. Musk’s Divided Attention

The billionaire currently oversees:

  • SpaceX (CEO)
  • Neuralink (Founder)
  • The Boring Company (Founder)
  • xAI (Founder)
  • X/Twitter (Owner)

Time Allocation Impact:

  • 2023 analysis shows Musk spent <40% time at Tesla
  • Critical product launches (Cybertruck, Roadster) repeatedly delayed

3. Brand Erosion and Political Polarization

Musk’s recent activities:

  • Endorsed conservative political candidates
  • Acquired Twitter and reinstated banned accounts
  • Made controversial statements on gender, COVID, and other hot-button issues

Consumer Impact:

  • 2023 survey showed 18% drop in brand favorability among Democrats
  • 7% increase among Republicans (showing increasing politicization)

4. Operational Challenges

Production Issues:

  • Cybertruck production at 25% of targets
  • Model 3 Highland refresh delayed in North America

Financial Pressures:

  • Operating margins fell from 19% (2021) to 8% (2023)
  • $18B debt load with rising interest expenses

5. Technological Crossroads

Autonomy Delays:

  • Full Self-Driving (FSD) still at Level 2 after 10+ years
  • Major competitors (Waymo, Cruise) deploying robotaxis

Battery Innovation:

  • 4680 cells not meeting energy density targets
  • Chinese competitors achieving faster charging speeds

Potential Succession Scenarios and Implications

Internal Candidates Analysis

1. Drew Baglino (Former SVP Powertrain & Energy)

  • Strengths: Deep technical expertise, 18-year Tesla veteran
  • Weaknesses: Limited public-facing experience, resigned April 2024

2. Tom Zhu (SVP Automotive)

  • Strengths: Turned around China operations, production expert
  • Weaknesses: Limited autonomy/AI experience

3. Lars Moravy (VP Vehicle Engineering)

  • Strengths: Product development leader, respected internally
  • Weaknesses: Unknown strategic vision

External Possibilities

Wildcard Option:
Could Tesla recruit an auto industry veteran like:

  • Jim Farley (Ford CEO)
  • Herbert Diess (Former VW CEO)

Tech Industry Options:

  • Jennifer Tejada (Former PagerDuty CEO)
  • Gwynne Shotwell (SpaceX COO)

Investor Perspectives: What the Street Is Saying

Bull Case:

  • “Musk is irreplaceable as a tech visionary” – Dan Ives, Wedbush
  • “Succession planning doesn’t equal imminent change” – Adam Jonas, Morgan Stanley

Bear Case:

  • “The board has failed shareholders by not planning sooner” – GLJ Research
  • “Tesla needs an operational CEO to complement Musk’s vision” – Bernstein

Institutional Investor Sentiment:

  • Vanguard and BlackRock both supported shareholder proposals for better succession planning
  • 32% of votes favored independent chair proposal in 2023 (up from 26% in 2022)

Historical Precedents: Lessons From Tech Leadership Transitions

Successful Transitions:

  1. Microsoft (Ballmer → Nadella)
    • Key: Clear succession pipeline
    • Result: $500B+ value creation
  2. Apple (Jobs → Cook)
    • Key: Multi-year transition period
    • Result: Maintained innovation while scaling

Failed Transitions:

  1. Uber (Kalanick → Khosrowshahi)
    • Issue: Crisis-driven change
    • Result: Years of instability
  2. WeWork (Neumann → SoftBank takeover)
    • Issue: No planning
    • Result: Near-collapse

The Path Forward: Strategic Recommendations

For Tesla’s Board

  1. Formalize Succession Plan
    • Identify 2-3 internal candidates
    • Establish mentorship program
  2. Enhance Governance
    • Add independent directors
    • Separate Chair/CEO roles
  3. Manage Transparent Communication
    • Public roadmap for leadership development
    • Clear timelines for any transitions

For Investors

  1. Monitor These Key Metrics:
    • Musk’s time allocation (via jet tracking, public appearances)
    • Board refreshment (any new independent appointments)
    • Succession-related disclosures in next proxy statement
  2. Engagement Priorities:
    • Push for formal succession committee
    • Advocate for board independence

Conclusion: Why This Matters Beyond Tesla

The Tesla leadership saga represents a case study in:

  • Founder-led company challenges
  • Board governance in disruptive tech
  • Investor rights in high-growth firms

As Ark Invest’s Cathie Wood recently noted: “The market isn’t pricing in the key person risk at Tesla. When that changes, it could be dramatic.”

The coming months will prove crucial. Will Tesla:

  • Double down on Musk’s leadership?
  • Begin a gradual transition?
  • Face a crisis-driven change?

One thing is certain: How Tesla navigates this challenge will shape not just its future, but the broader conversation about leadership in transformative companies.

Last night, an audacious new automaker named Slate Auto unveiled its first vehicle—a minimalist, no-frills electric truck designed to combat America’s obsession with oversized, overpowered vehicles. With a target price under $20,000 (after incentives), 150 miles of range, and stripped-back design, the Slate Truck is a bold experiment in right-sizing personal transportation.

But will it succeed in a market dominated by monster trucks and SUVs?


Why America’s Obsession With Bigger Trucks Is a Problem

1. The Rise of the “Land Yacht”

  • In 2024, trucks and SUVs made up 75% of new vehicle sales—up from just 50% a decade ago.
  • The average new car now weighs over 5,000 lbs (2.27 tons), with EVs like the Ford F-150 Lightning pushing 6,500 lbs.
  • Bigger vehicles = deadlier roads:
    • Pedestrian deaths surged 57% from 2013–2022 (NHTSA).
    • Trucks with tall hoods (40+ inches) are 44% more lethal (IIHS).

2. The “Compact Truck” Is Nearly Extinct

  • Ford Maverick (2024):
    • 199.7 inches long, 83.5 inches wide
    • Considered “small” by today’s standards
  • Slate Truck:
    • 174.6 inches long, 70.6 inches wide
    • Closer in size to a classic 1985 Toyota pickup

“Our roads are packed with roving land yachts. The Slate Truck is a throwback to when vehicles were sized for humans, not egos.”


Slate Truck: What You Get (And What You Don’t)

✅ The Good: Simple, Affordable, Functional

✔ **20KPriceTag∗∗–Halfthecostofanaveragenewcar(20KPriceTag∗∗–Halfthecostofanaveragenewcar(49,740).
✔ No Bloatware – No touchscreen, no stereo, no paint (keeps costs down).
✔ Smartphone-Centric – Uses a phone/tablet mount + basic gauge cluster.
✔ Practical Hauling – 1,433 lbs payload, 1,000 lbs towing (enough for most users).

❌ The Trade-Offs

  • 150-Mile Range – Fine for city use, but not for road trips.
  • No Luxury Features – If you want Apple CarPlay or a premium sound system, look elsewhere.
  • Aftermarket Customization Required – Want paint? A stereo? You’ll have to DIY.

Could This Be the Start of a “Small Truck” Revival?

Why the Timing Might Be Right

  • EV Incentives – Federal tax credits could keep prices under $20K.
  • Younger Buyers – Gen Z and Millennials prefer affordability over status symbols.
  • Urban Living – Smaller trucks are easier to park in cities.

The Biggest Challenges

⚠ Consumer Psychology – Will buyers reject a “cheap” truck in a premium-obsessed market?
⚠ Political Risk – A Trump win could kill EV tax credits, raising the price.
⚠ Production Realities – Most EV startups fail. Can Slate deliver by 2026?


Verdict: A Long Shot, But a Necessary One

The Slate Truck isn’t for everyone—but it doesn’t need to be. If even 5% of truck buyers opt for a smaller, cheaper, more efficient alternative, it could shift the auto industry’s trajectory.

Final Question:

Would you drive a $20K electric truck with no frills?

  • Yes, if it saves money!
  • No, I need more power/luxury.

ADVERTISEMENT
Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles