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What is SoftBank? Techfullnews Explains

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When you think of companies shaping the future of technology, names like Apple, Google, and Amazon might come to mind. But there’s another player that’s been quietly (and sometimes loudly) influencing the global tech landscape: SoftBank. From its humble beginnings as a software distributor in Japan to becoming one of the world’s most influential investment firms, SoftBank’s journey is nothing short of extraordinary.

In this article, we’ll dive deep into what SoftBank is, how it became a tech powerhouse, and why it matters in today’s fast-paced world of innovation. Whether you’re a tech enthusiast, an investor, or just curious about the forces driving the future, this guide will give you a clear understanding of SoftBank’s role in the global economy.

What is SoftBank? A Brief Overview

The Origins of SoftBank


SoftBank was founded in 1981 by Masayoshi Son, a visionary entrepreneur with a knack for spotting opportunities. Starting as a software distributor in Japan, the company quickly expanded into publishing, telecommunications, and eventually, venture capital.

Today, SoftBank is a multinational conglomerate with interests in technology, energy, finance, and more. But what truly sets it apart is its role as a global investor, backing some of the most innovative companies in the world.

SoftBank’s Core Businesses
SoftBank operates through several key divisions:

SoftBank Group Corp: The parent company overseeing its diverse portfolio.

SoftBank Vision Fund: A $100 billion investment fund focused on tech startups.

SoftBank Mobile: One of Japan’s largest mobile carriers.

ARM Holdings: A leading semiconductor and software design company.

The Rise of SoftBank: From Software to Superpower
Masayoshi Son: The Visionary Behind SoftBank
No discussion about SoftBank is complete without mentioning Masayoshi Son. Often compared to figures like Steve Jobs and Elon Musk, Son is known for his bold vision and high-risk, high-reward strategies.

Son’s early investments in companies like Yahoo and Alibaba paid off massively, cementing SoftBank’s reputation as a savvy investor. His dream of creating a “300-year company” has driven SoftBank’s aggressive expansion into cutting-edge technologies like artificial intelligence, robotics, and renewable energy.

Key Milestones in SoftBank’s Journey

1980s: SoftBank starts as a software distributor and expands into publishing.

1990s: Invests in early internet companies like Yahoo and E*TRADE.

2000s: Acquires Vodafone Japan, becoming a major player in telecommunications.

2010s: Launches the SoftBank Vision Fund, the largest tech investment fund in history.

2020s: Focuses on AI, robotics, and sustainability through strategic investments.

The SoftBank Vision Fund: A Game-Changer in Tech Investment
What is the SoftBank Vision Fund?

The SoftBank Vision Fund is a $100 billion investment fund launched in 2017. Backed by sovereign wealth funds, corporations, and private investors, it’s the largest tech investment fund ever created.

The fund’s goal is to identify and support the next generation of tech giants, with a focus on AI, IoT, and other transformative technologies.

Notable Investments by the Vision Fund

The Vision Fund has invested in some of the most high-profile startups and tech companies, including:

Uber: The ride-hailing giant that revolutionized transportation.

WeWork: The coworking space company (though this investment faced significant challenges).

ByteDance: The parent company of TikTok, the viral video-sharing app.

ARM Holdings: A leader in semiconductor design, acquired by SoftBank in 2016.

The Impact of the Vision Fund
The Vision Fund has reshaped the tech investment landscape, providing startups with unprecedented levels of funding. However, it has also faced criticism for inflating valuations and encouraging unsustainable growth.

SoftBank’s Role in Shaping the Future
Investing in Artificial Intelligence and Robotics
SoftBank is betting big on AI and robotics, believing these technologies will drive the next wave of innovation. Its investments in companies like Boston Dynamics and its own Pepper robot highlight this focus.

Renewable Energy and Sustainability
Through its SB Energy division, SoftBank is investing in solar and wind energy projects worldwide. This aligns with its broader vision of creating a sustainable future.

The ARM Acquisition: A Strategic Move
In 2016, SoftBank acquired ARM Holdings, a UK-based company that designs chips for nearly every smartphone in the world. This acquisition positions SoftBank at the heart of the semiconductor industry, a critical component of modern technology.

Challenges and Controversies

The WeWork Debacle
One of SoftBank’s most high-profile missteps was its investment in WeWork. The coworking startup’s failed IPO and subsequent valuation drop led to significant losses for SoftBank and raised questions about its investment strategy.

High-Risk, High-Reward Strategy
SoftBank’s aggressive approach to investing has yielded both spectacular successes and notable failures. While some investments have paid off handsomely, others have struggled to deliver returns.

Regulatory Scrutiny
As SoftBank’s influence grows, it has faced increased scrutiny from regulators worldwide. Concerns about market dominance and the impact of its investments on competition have led to calls for greater oversight.

Lessons from SoftBank’s Journey
The Power of Vision and Ambition
SoftBank’s success is a testament to the power of bold vision and relentless ambition. Masayoshi Son’s willingness to take risks has propelled the company to new heights.

The Importance of Adaptability
In the fast-paced world of technology, adaptability is key. SoftBank’s ability to pivot from software distribution to telecommunications to venture capital highlights the importance of staying ahead of trends.

Balancing Risk and Reward
SoftBank’s journey also serves as a reminder of the delicate balance between risk and reward. While high-risk investments can yield massive returns, they can also lead to significant losses.

Conclusion: What Does SoftBank Mean for the Future?
SoftBank is more than just a company—it’s a force shaping the future of technology and innovation. From its early days as a software distributor to its current role as a global investor, SoftBank has consistently pushed the boundaries of what’s possible.

As we look to the future, SoftBank’s influence will undoubtedly continue to grow. Whether through its investments in AI, robotics, or renewable energy, SoftBank is playing a pivotal role in building the world of tomorrow.

FAQs About SoftBank

  1. What does SoftBank do?
    SoftBank is a multinational conglomerate with interests in technology, telecommunications, and venture capital. It’s best known for its SoftBank Vision Fund, which invests in tech startups.
  2. Who owns SoftBank?
    SoftBank is a publicly traded company, but its founder, Masayoshi Son, remains a significant shareholder and the driving force behind its vision.
  3. What is the SoftBank Vision Fund?
    The SoftBank Vision Fund is a $100 billion investment fund focused on supporting innovative tech companies, particularly in AI, IoT, and other transformative technologies.
  4. What are some of SoftBank’s most notable investments?
    SoftBank has invested in companies like Uber, WeWork, ByteDance (TikTok’s parent company), and ARM Holdings.
  5. What challenges has SoftBank faced?
    SoftBank has faced challenges such as the WeWork debacle, regulatory scrutiny, and criticism of its high-risk investment strategy.

By understanding SoftBank’s journey, we gain valuable insights into the forces shaping the future of technology and innovation. Whether you’re an investor, a tech enthusiast, or simply curious about the world of business, SoftBank’s story is one worth knowing.

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Apple is preparing its most significant iPhone release schedule overhaul in years, according to a bombshell report from The Information. The tech giant plans to:

  • Launch its first foldable iPhone alongside the iPhone 18 Pro and “Air” models in fall 2026
  • Delay the standard iPhone 18 until spring 2027 (a first for Apple’s release calendar)
  • Introduce a slimmer “iPhone 17 Air” with a new battery case solution
  • Implement under-display Face ID in Pro models, leaving only a tiny camera cutout

This strategic shift represents Apple’s most dramatic product line reorganization since the introduction of the Plus/Max sizes, signaling a new era of smartphone innovation from Cupertino.

Inside Apple’s Foldable iPhone: Design and Specifications

The Foldable That Will Challenge Samsung’s Dominance

Apple’s first foray into foldables will feature:

Form Factor:

  • Book-style design (like Samsung Galaxy Z Fold) rather than clamshell
  • 5.7-inch external display (comparable to iPhone 13 mini)
  • Just under 8-inch internal display (slightly larger than iPad mini)

Key Innovations:

  • Revolutionary 4.5-4.8mm thickness when unfolded (thinner than current iPads)
  • Face ID implementation (no Touch ID under display)
  • Proprietary hinge mechanism promising “industry-leading durability”

Supply Chain Insights:
Renowned analyst Ming-Chi Kuo suggests Apple has been working with suppliers for over three years to perfect the foldable display technology, with LG Display reportedly taking the lead on panel production.

Why Apple Is Shaking Up Its Release Schedule

Managing an Expanding Product Portfolio

With six distinct iPhone models potentially in the lineup by 2026, Apple faces unprecedented complexity:

  1. iPhone 18 Pro Foldable (flagship innovation)
  2. iPhone 18 Pro (traditional premium)
  3. iPhone 18 Air (new slim category)
  4. iPhone 18 (standard model)
  5. iPhone 16E (budget-focused)
  6. iPhone SE (4th gen) (entry-level)

The New Release Cadence:

  • Fall 2026: Foldable, Pro, and Air models debut
  • Spring 2027: Standard iPhone 18 and 16E follow-up launch

This staggered approach helps:

  • Prevent product cannibalization
  • Maintain media buzz throughout the year
  • Allow manufacturing to scale appropriately

The iPhone 17 Air: Apple’s Thinnest Smartphone Yet

Solving the Battery Life Challenge

The Information reveals surprising details about the iPhone 17 Air:

Design Tradeoffs:

  • Ultra-thin profile comes at a cost to battery capacity
  • Internal testing shows battery life “falling short” of previous models

Innovative Solution:

  • Optional smart battery case (sold separately)
  • Case maintains slim profile while extending usage time
  • Potential for MagSafe-compatible modular battery system

Strategic Implications:
This marks Apple’s first acknowledgment that thinness may have reached practical limits for daily use, prompting creative accessory solutions.

Under-Display Face ID: The Next Step in Apple’s Bezel-Free Journey

The iPhone 18 Pro’s Nearly All-Screen Future

Apple’s display technology is taking another leap forward:

Current State:

  • Dynamic Island (iPhone 14 Pro/15 Pro)
  • Smaller pill-shaped cutout

2026 Evolution:

  • Face ID sensors move completely under display
  • Only front-facing camera remains visible
  • Tiny hole-punch in top-left corner (similar to some Android flagships)

Why This Matters:

  • Represents the final step toward a truly all-screen iPhone
  • Maintains Face ID security while maximizing display real estate
  • Potentially enables always-on display functionality

Competitive Landscape: How Apple’s Moves Stack Up

Foldable Market Readiness

While Samsung has led the foldable market since 2019, Apple’s entry could:

  • Validate the foldable category for mainstream consumers
  • Drive rapid improvements in durability standards
  • Potentially double the global foldable market size by 2027

Price Point Expectations:
Analysts predict Apple’s foldable could command a $1,999 starting price, significantly above current Android foldables but with premium materials and ecosystem integration.

What This Means for Consumers and Investors

Consumer Implications:

  • More choices across price points and form factors
  • Potential for greater differentiation between models
  • New accessory ecosystem opportunities

Investor Considerations:

  • Higher ASP (average selling price) potential with foldable
  • Possible margin pressures from new technology adoption
  • Watch for supply chain developments in 2025

The Road Ahead: Key Milestones to Watch

2024:

  • iPhone 16 series launch (potential first glimpse of direction)
  • Possible foldable prototype leaks

2025:

  • Supply chain confirmation of foldable production
  • Developer kit releases for foldable-specific software

2026:

  • Foldable iPhone announcement (likely September event)
  • iOS features specifically optimized for foldables

Conclusion: Apple’s Most Ambitious iPhone Strategy Yet

This reported roadmap represents Tim Cook’s most aggressive product strategy since taking the helm, showing Apple’s willingness to:

  1. Embrace new form factors after years of watching the foldable market
  2. Disrupt its own release calendar to better manage product complexity
  3. Push display technology boundaries with under-screen innovations
  4. Address practical limitations with creative accessory solutions

While Android manufacturers have pioneered many of these concepts, Apple’s methodical approach and ecosystem advantages could finally bring foldables and advanced display tech to the mainstream.

The coming years will prove whether this bold strategy can maintain Apple’s industry-leading position or if the company has stretched its iPhone lineup too far. One thing is certain – the smartphone landscape is about to get much more interesting.

In a dramatic shift for Android users, the Google Play Store has removed a staggering 1.8 million apps since the start of 2024—47% of its entire catalog—according to new data from Appfigures. This mass exodus reflects Google’s aggressive crackdown on low-quality, spammy, and policy-violating apps, signaling a major shift in how the tech giant manages its digital marketplace.

Key Findings: Why Millions of Apps Got the Boot

  • Games hit hardest (200,000 removed)
  • Education apps saw 160,700 deletions
  • Business apps lost 115,400 listings
  • Total apps dropped from 3.4M to 1.6M
  • Apple’s App Store grew slightly (1.6M to 1.64M apps)

Google’s Stance:
“We’re focused on delivering high-quality apps and continuous improvements for user safety,” says spokesperson Dan Jackson.


Behind the Purge: Google’s War on Bad Apps

1. Stricter Review Policies (2023 Onward)

  • Mandatory 20-person testing for all new apps (2-week minimum)
  • AI-powered scans detecting copycat/spam apps
  • Blocked 2.36M policy-violating apps in 2024 alone

2. Targeting “Low-Value” Apps

Google now removes apps with:

  • Limited functionality (e.g., single-feature calculators)
  • Deceptive subscriptions
  • Fake reviews or engagement farming

3. The “Apple Effect”?

While Google purged apps, Apple’s App Store grew by 40,000—likely due to:
✔ Stricter upfront review process
✔ Higher developer fees ($99/year) acting as a filter
✔ Fewer “throwaway” apps in iOS ecosystem


Who’s Affected? Winners & Losers

Losers:

❌ Clone App Developers – Low-effort duplicates are being wiped out
❌ Ad-Farming Apps – Google’s AI now detects fake engagement
❌ “Fleeceware” Scams – Deceptive subscription traps are being banned

Winners:

✅ Legitimate Developers – Less competition from spam apps
✅ Android Users – Higher-quality, safer app ecosystem
✅ Enterprise Apps – Business/education apps surviving purge indicate higher standards


The Bigger Trend: App Stores Are Growing Up

  • Quality over quantity is now the priority
  • AI moderation replacing manual reviews
  • Developer accountability increasing (testing requirements)

Expert Insight:
“This isn’t just a cleanup—it’s a complete repositioning. Google wants Play Store to rival Apple’s curated experience,” says mobile analyst Sarah Chen.

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