What happened to Coldest on Shark Tank?

In the high-stakes world of Shark Tank, entrepreneurs often believe that showcasing massive sales and rapid growth is the key to winning over the sharks. However, the journey of Coldest, a Florida-based brand known for its premium insulated water bottles and cold-temperature products, proves that even impressive numbers aren’t always enough to secure a deal. This is the story of how twin brothers Joe and Dave Ahmad built a thriving business, faced tough scrutiny on Shark Tank, and emerged stronger by staying true to their vision.

The Birth of Coldest: From Engineering Careers to Entrepreneurial Dreams

Coldest was founded in 2015 by twin brothers Joe and Dave Ahmad. While both had successful careers in engineering, they shared a dream of building a business that could make a mark in a competitive market. The idea for Coldest was born when Dave noticed a flaw in his brother’s water bottle and decided to create a better version. Joe joined as the marketing director, and together, they launched a brand that would soon disrupt the insulated drinkware industry.

By 2017, Coldest had already generated nearly 1millioninrevenue.Thebrandexpandeditsproductlinetoincludeinnovativeitemslikepillows,dogbeds,andothercold−temperatureaccessories.By2022,Coldest’srevenueskyrocketedto1millioninrevenue.Thebrandexpandeditsproductlinetoincludeinnovativeitemslikepillows,dogbeds,andothercold−temperatureaccessories.By2022,Coldest’srevenueskyrocketedto15.1 million, with projections to hit $22 million by the end of 2023. Despite these staggering numbers, the company faced challenges that would ultimately shape its future.

Coldest on Shark Tank: A High-Stakes Pitch

In Season 15, Episode 15 of Shark Tank, Coldest made its debut alongside other innovative products like the Psyonic Bionic Hand. The Ahmad brothers brought their A-game, showcasing their charisma and even using smoke machines to blast cold air during their presentation. They sought a 600,000investmentfora2600,000investmentfora230 million.

The sharks were initially impressed by Coldest’s explosive growth, but cracks began to show during the discussion. Despite generating millions in revenue, the company was not as profitable as expected. In 2022, Coldest reported a 400,000lossduetoheavyreinvestmentinmarketingandproductexpansion.Additionally,thecompanyhad400,000lossduetoheavyreinvestmentinmarketingandproductexpansion.Additionally,thecompanyhad2.5 million worth of inventory, which raised concerns about overextension.

While most sharks bowed out, citing the company’s risky growth strategy, Kevin O’Leary (Mr. Wonderful) made an offer. He proposed 600,000fora7600,000fora72.25 royalty fee until he recouped $3 million. However, the Ahmad brothers declined the deal, believing that the royalty structure would hinder the brand’s long-term growth.

Coldest After Shark Tank: Lessons Learned and Strategic Shifts

Rejecting Kevin O’Leary’s offer might have seemed like a risky move, but the Ahmad brothers stood by their decision. On their website, they explained that a royalty deal would have been a “quick fix” solution, potentially harming the brand’s future. Instead, they chose to focus on sustainable growth and profitability.

The Shark Tank appearance brought significant attention to Coldest. During the episode’s airing on February 23, 2024, over 8,000 live shoppers visited the company’s website. Taking the sharks’ feedback to heart, Coldest streamlined its operations by reducing its product categories and focusing on its core offering: premium insulated water bottles. The company also held a 30% closeout sale on non-core items like bedding, dog beds, and ice packs to clear slow-moving inventory.

In late 2023, Coldest relocated to a larger warehouse facility in Fort Myers, Florida, and even opened its first retail store in Naples. These strategic moves helped the company achieve greater profitability and operational efficiency.

Is Coldest Still in Business?

Yes, Coldest is still thriving. The brand continues to focus on its flagship water bottles, which are available in a wide range of colors, patterns, and styles. Prices range from 19.99to19.99to55.99, with most products falling in the 30−30−40 range. Coldest’s bottles consistently receive near-perfect ratings on Amazon, with thousands of satisfied customers praising their durability and performance.

The company also offers an app, available on iOS and Google Play, where customers can access exclusive discounts and product updates. While the 30% closeout sale on non-core items is still ongoing, Coldest remains committed to delivering high-quality products that align with its brand identity.

What’s Next for Coldest?

Coldest has big plans for the future. While the brand is scaling back on product expansion, it’s not slowing down when it comes to innovation. One of the most ambitious projects in the works is Coldest World, a theme park designed to immerse visitors in the brand’s icy, adventurous ethos. Set to open by 2030, the park will feature an icy theme and interactive experiences that showcase Coldest’s products in a unique and engaging way.

In addition to the theme park, Coldest is exploring new retail opportunities and expanding its presence in the insulated drinkware market. The Ahmad brothers’ ability to adapt and evolve their strategy demonstrates their commitment to long-term success.

Why Coldest Stands Out in a Crowded Market

Coldest’s journey is a testament to the power of resilience, strategic thinking, and staying true to your vision. While the Shark Tank experience highlighted some operational challenges, it also provided valuable insights that helped the company grow stronger. By focusing on its core products, streamlining operations, and planning innovative projects like Coldest World, the brand is poised to remain a leader in the insulated drinkware industry.

For consumers, Coldest offers more than just a water bottle—it’s a lifestyle brand that prioritizes quality, innovation, and adventure. Whether you’re an outdoor enthusiast, a fitness fanatic, or simply someone who appreciates a well-designed product, Coldest has something to offer.

Final Thoughts

Coldest’s story is a reminder that success isn’t just about numbers—it’s about vision, adaptability, and the willingness to learn from challenges. By staying true to their mission and making strategic decisions, Joe and Dave Ahmad have built a brand that continues to thrive in a competitive market. As Coldest looks to the future, one thing is clear: this brand is far from cooling down.

Explore Coldest’s premium products today and join the movement that’s redefining the way we stay hydrated. Whether you’re sipping from their iconic water bottles or dreaming of a visit to Coldest World, this brand is all about embracing the coldest, boldest, and most adventurous version of life.

George Mensah

George Mensah Editor in chief for techfullpost . He is an internet entrepreneur. he launched news website in 2019. Techfullpost is Stay connected to know the latest news, tech news, entertainment, and self-improvement around the world with top stories.Experience He loves writing and interest in gaming, gadget, tech news, apps and mobile. He has been writing since 2018 and been doing research on technology since 2013. He spend most of his life writing tech news.

IOS 27 public beta arrives with siri ai overhaul, other Apple updates

AI “slop” studios chase Nolan’s Odyssey with cut-rate cash grabs

Oneplus exits US and Europe, shifts devices to Oppo’s coloros

How a slower Aston Martin DB5 became James Bond’s most legendary car

Entertainment

Apple TV cancels The Hunt after plagiarism charge

by George Mensah 2025-11-27

Apple TV+ has quietly pulled the upcoming French thriller The Hunt from its streaming release schedule amid allegations that the series bears a striking resemblance to Shoot, a 1974 novel by American author Douglas Fairbairn. The move, which was first reported by Apple Insider, has sparked an industrywide debate about originality and intellectual property rights in light of increased scrutiny on global streaming content.

The series was scheduled to launch on December 3, but eagle-eyed viewers observed last week that the title had vanished altogether from the upcoming releases list on Apple TV+. Production company Gaumont has now confirmed the delay in a statement to Variety:

“The broadcast of our series The Hunt has been temporarily postponed. We are currently conducting a thorough review to address any questions related to our production. We take intellectual property matters very seriously.”

Plot Parallels Raise Red Flags

The plagiarism concerns emerged after French media journalist Clément Garin openly stated that the plot of The Hunt has striking similarities with Fairbairn’s Shoot, itself adapted into a feature film in 1976.

In The Hunt, the story revolves around Franck — played by Benoît Magimel — and a close-knit group of friends who enjoy weekend hunting trips. Their routine outing turns sinister when they encounter another group of hunters who inexplicably open fire on them. After one of Franck’s friends is injured, the group retaliates, wounding an attacker. The men flee and decide to keep the incident secret. But as days pass, Franck becomes convinced that he and his friends are being stalked — hunted in return — by the rival group determined to exact revenge.

An official logline describes a tense psychological spiral in which Franck tries to resume normal life with his wife, Krystel (played by Audrey Laurent), only to feel increasingly surveilled and unsafe.

A Strikingly Similar Story in Shoot

Fairbairn’s Shoot follows a thoroughly similar trajectory of events. The protagonist of the novel, Rex, is introduced as a gruff, hyper-masculine hunter. While on a trip in Canada, Rex and his friends are attacked by fellow hunters. One friend fires back, killing one of the aggressors.

Rather than report the killings to the police, Rex assumes that neither would the opposing group report the lethal encounter. But paranoia takes hold as he’s convinced the surviving hunters will want revenge.

That uncanny overlap in plot structure – two groups of hunters, an exchange of gunfire, a death, and a lingering fear of revenge – fueled the accusations that ultimately prompted Apple TV+ to halt the release.

A History of Content Review at Apple TV+

This is not the first time that Apple TV+ has delayed a series amidst concerns or external scrutiny. In September, it delayed The Savant, a thriller starring Jessica Chastain as an undercover investigator tracking online hate groups planning domestic terror attacks. There wasn’t any explanation by Apple over whether the issues were creative, legal, or production-related.

The streamer has made its name by carefully curating quality, highly-vetted content and often choosing delays over controversy. This latest pause would seem to indicate Apple is continuing that cautious approach.

Thus far, neither Apple nor Gaumont has issued further information about the investigation or whether The Hunt will be put back onto the release schedule. Neither company responded to a request for comment.

The entertainment industry has continued to grapple with intellectual property challenges, especially as international productions reach a global audience on wider levels thanks to streaming platforms. Cases like The Hunt highlight the delicate balance between creative inspiration and possible infringement-and the growing pressure on studios to ensure their stories don’t cross legal or ethical lines. The Hunt has remained off Apple’s platform pending review and its future remains uncertain.

Entertainment

Nintendo is preparing to retire the Switch

by George Mensah 2025-11-06

Nintendo is officially moving into a new era. In its just-posted financial results briefing, the gaming giant confirmed that it’s shifting its main development efforts to the Nintendo Switch 2, a decisive move away from the original 2017 Switch that rebooted the company’s fortunes.

“Going forward, we will shift our primary development focus to Nintendo Switch 2 and expand our business around this new platform,” Nintendo said during its briefing.

The announcement effectively signals that the Nintendo Switch’s eight-year reign is beginning to wind down, even if the company isn’t ready to retire the console completely just yet.

Switch Still in Stores, But Support Will Gradually Fade

Nintendo pointed out that it would also continue to sell the original Switch hardware for the foreseeable future, adjusting its production and marketing strategy “in line with consumer demand and business conditions.” But the writing is on the wall: as developers shift their focus, new releases for the older system will inevitably slow.

The company sought to reassure fans that various major titles were still planned for the Switch, with launches from October onwards: these may include final first-party releases or updates to existing franchises aimed at keeping the system’s large player base engaged as the next generation gains momentum.

Sell Switch 2 Off to a Strong Start

Off to an amazing start despite still having a few months into its lifecycle, the Nintendo Switch 2 has already sold over 10.36 million units worldwide since its launch back in June, according to data from Nintendo.

Notably, 84 percent of buyers were existing Switch owners — a clear sign that the new console is attracting loyal fans upgrading to the next generation rather than drawing in entirely new users. While that number still represents a fraction of the original Switch’s staggering 154 million lifetime sales, the company says it’s observing a “uniform migration” toward the newer platform.

This is in line with what has been happening in all major console transitions: early adoption is driven by the existing user base before the wider audience starts buying.

The Legacy of the Nintendo Switch

When the Nintendo Switch launched in March 2017, it marked a revolutionary hybrid console that combined handheld portability with the more traditional style of home gaming. It quickly became one of Nintendo’s most successful systems to date, revitalizing the company from underperforming sales of the Wii U and an era-defining lineup of games that included The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, and Animal Crossing: New Horizons.

The versatility and affordability of the system helped it capture an immense audience worldwide, crossing over 154 million units in lifetime sales, making it the third-best-selling console in history after the PlayStation 2 and Nintendo DS.

What’s Next for the Switch 2

While Nintendo has not talked about all the technical details of Switch 2, reports and leaks indicate that it has a more powerful chipset, faster loading times, and increased graphical capabilities-all of which would draw Nintendo closer to the level of visual fidelity shown in their competitors, the PlayStation 5 and Xbox Series X.

This generational shift is pivotal for Nintendo-a balance between paying homage to a record-breaking legacy and forging ahead with innovation. While the company has managed transitions quite well in the past, with the original Switch still performing well in markets such as Japan and Europe, Nintendo faces the challenge of gradually sunsetting one of its most beloved consoles without alienating its vast player community. The message, as the Switch 2 gains even more momentum, is clear: the future of Nintendo is already here — and it’s building on the base of one of the most successful consoles ever made.

There are also rumors that the backward compatibility will be improved, allowing existing Switch owners to carry forward their digital libraries. With a larger OLED display combined with an enhanced Joy-Con design, the new console seems set to deliver performance and comfort upgrades in equal measure.

Analysts anticipate the Switch 2 will be the leader of the 2025 gaming cycle, especially with expected first-party games such as Metroid Prime 4, The Legend of Zelda sequel projects, and maybe new Mario entries already in development for the console.

Load More Posts