The Rise and Fall of Trunkster: A Cautionary Tale of Innovation and Overpromise

For many travelers, the hassle of lugging around bulky suitcases can turn a dream vacation into a logistical nightmare. Enter Trunkster, a startup that promised to revolutionize the luggage industry with its sleek, tech-forward designs. Co-founders Jesse Potash and Gaston Blanchet appeared on Shark Tank in Season 7, Episode 10, hoping to secure funding to bring their innovative smart suitcase to the masses. While their pitch initially impressed the Sharks, the story behind Trunkster is one of ambition, overpromise, and ultimately, failure. Here’s a closer look at what happened to Trunkster, why it struggled after Shark Tank, and the lessons entrepreneurs can learn from its journey.

The Trunkster Pitch on Shark Tank

When Jesse Potash and Gaston Blanchet stepped into the Tank, they sought a 1.4millioninvestmentfora51.4millioninvestmentfora528 million. Their pitch centered around a smart suitcase designed to address common travel pain points. Key features included:

Zipperless Roll-Top Door: A sleek, durable design that eliminated the need for zippers.
Built-In USB Charging Ports: Allowing travelers to charge devices on the go.
Integrated Handle Scale: A self-contained scale to weigh luggage without additional tools.

The Sharks were intrigued by the innovative design but quickly raised concerns about the company’s $28 million valuation. Potash and Blanchet admitted they hadn’t shipped a single unit, and the valuation was based on presales from crowdfunding campaigns and aggressive revenue projections.

Despite the skepticism, Mark Cuban and Lori Greiner saw potential in Trunkster. They offered $1.4 million for a 5% stake, with two key conditions:

24-Month Guarantee: If the investment wasn’t repaid within two years, their equity would double to 10%.
Royalties on Sales: To mitigate risk, they would receive royalties on units sold.

The deal was struck, and the episode ended on a high note. However, the reality behind the scenes was far more complicated.

Trunkster’s Struggles After Shark Tank

Crowdfunding Controversy

Before appearing on Shark Tank, Trunkster had already raised significant funds through crowdfunding campaigns on Indiegogo and Kickstarter. The Indiegogo campaign brought in 1.5million,whileKickstarteraddedanother1.5million,whileKickstarteraddedanother1.39 million. These campaigns were fueled by preorders from backers eager to get their hands on the innovative luggage.

However, the excitement soon turned to frustration. Many backers reported never receiving their orders, while others complained about the quality of the products that did arrive. The comments on the crowdfunding pages are filled with disappointment, with some backers accusing Trunkster of failing to deliver on its promises.

The Deal That Never Was

Despite the handshake agreement on Shark Tank, there’s no evidence that the deal with Mark Cuban and Lori Greiner was finalized. Neither Shark has publicly commented on the investment, and Trunkster’s subsequent struggles suggest the partnership never materialized. Without the promised funding and support, the company was unable to scale production or fulfill its commitments to backers.

The Downfall of Trunkster

By 2017-2018, Trunkster was effectively defunct. The company’s website went offline, and communication with backers ceased. The once-promising startup had collapsed under the weight of unmet expectations and operational challenges.

What Went Wrong?

Overvaluation and Overpromise: Trunkster’s $28 million valuation was based on presales and projections, not tangible results. This overconfidence alienated potential investors and set unrealistic expectations.
Failure to Deliver: The inability to fulfill crowdfunding orders damaged Trunkster’s reputation and eroded trust with early supporters.
Lack of Scalability: Without sufficient funding and operational infrastructure, Trunkster couldn’t scale production to meet demand.

Where Are the Founders Now?

After Trunkster’s collapse, Jesse Potash and Gaston Blanchet moved on to other ventures. Blanchet founded Storypod, a children’s educational tool, while Potash joined Bungalow, a company specializing in co-living spaces. Both founders have largely stayed out of the public eye, leaving the Trunkster saga behind them.

Lessons Learned from Trunkster’s Journey

Underpromise and Overdeliver: Setting realistic expectations is crucial for building trust with customers and investors.
Focus on Execution: A great idea is only as good as its execution. Trunkster’s failure to deliver on its promises highlights the importance of operational efficiency.
Transparency Matters: Clear communication with backers and stakeholders can help mitigate disappointment and maintain credibility.
Valuation vs. Reality: Entrepreneurs must ground their valuations in tangible metrics, not just projections and presales.

A Story of Ambition and Caution

Trunkster’s journey is a cautionary tale for entrepreneurs and innovators. While the company’s vision was compelling, its inability to execute and deliver on its promises ultimately led to its downfall. For travelers seeking innovative luggage solutions, Trunkster serves as a reminder that flashy features and bold claims are no substitute for quality and reliability. As for Jesse Potash and Gaston Blanchet, their post-Trunkster ventures show that even in failure, there’s an opportunity to learn, grow, and start anew.

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Entertainment

Nintendo is preparing to retire the Switch

by George Mensah 2025-11-06

Nintendo is officially moving into a new era. In its just-posted financial results briefing, the gaming giant confirmed that it’s shifting its main development efforts to the Nintendo Switch 2, a decisive move away from the original 2017 Switch that rebooted the company’s fortunes.

“Going forward, we will shift our primary development focus to Nintendo Switch 2 and expand our business around this new platform,” Nintendo said during its briefing.

The announcement effectively signals that the Nintendo Switch’s eight-year reign is beginning to wind down, even if the company isn’t ready to retire the console completely just yet.

Switch Still in Stores, But Support Will Gradually Fade

Nintendo pointed out that it would also continue to sell the original Switch hardware for the foreseeable future, adjusting its production and marketing strategy “in line with consumer demand and business conditions.” But the writing is on the wall: as developers shift their focus, new releases for the older system will inevitably slow.

The company sought to reassure fans that various major titles were still planned for the Switch, with launches from October onwards: these may include final first-party releases or updates to existing franchises aimed at keeping the system’s large player base engaged as the next generation gains momentum.

Sell Switch 2 Off to a Strong Start

Off to an amazing start despite still having a few months into its lifecycle, the Nintendo Switch 2 has already sold over 10.36 million units worldwide since its launch back in June, according to data from Nintendo.

Notably, 84 percent of buyers were existing Switch owners — a clear sign that the new console is attracting loyal fans upgrading to the next generation rather than drawing in entirely new users. While that number still represents a fraction of the original Switch’s staggering 154 million lifetime sales, the company says it’s observing a “uniform migration” toward the newer platform.

This is in line with what has been happening in all major console transitions: early adoption is driven by the existing user base before the wider audience starts buying.

The Legacy of the Nintendo Switch

When the Nintendo Switch launched in March 2017, it marked a revolutionary hybrid console that combined handheld portability with the more traditional style of home gaming. It quickly became one of Nintendo’s most successful systems to date, revitalizing the company from underperforming sales of the Wii U and an era-defining lineup of games that included The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, and Animal Crossing: New Horizons.

The versatility and affordability of the system helped it capture an immense audience worldwide, crossing over 154 million units in lifetime sales, making it the third-best-selling console in history after the PlayStation 2 and Nintendo DS.

What’s Next for the Switch 2

While Nintendo has not talked about all the technical details of Switch 2, reports and leaks indicate that it has a more powerful chipset, faster loading times, and increased graphical capabilities-all of which would draw Nintendo closer to the level of visual fidelity shown in their competitors, the PlayStation 5 and Xbox Series X.

This generational shift is pivotal for Nintendo-a balance between paying homage to a record-breaking legacy and forging ahead with innovation. While the company has managed transitions quite well in the past, with the original Switch still performing well in markets such as Japan and Europe, Nintendo faces the challenge of gradually sunsetting one of its most beloved consoles without alienating its vast player community. The message, as the Switch 2 gains even more momentum, is clear: the future of Nintendo is already here — and it’s building on the base of one of the most successful consoles ever made.

There are also rumors that the backward compatibility will be improved, allowing existing Switch owners to carry forward their digital libraries. With a larger OLED display combined with an enhanced Joy-Con design, the new console seems set to deliver performance and comfort upgrades in equal measure.

Analysts anticipate the Switch 2 will be the leader of the 2025 gaming cycle, especially with expected first-party games such as Metroid Prime 4, The Legend of Zelda sequel projects, and maybe new Mario entries already in development for the console.

Entertainment

Xbox may need Halo on PlayStation to thrive

by George Mensah 2025-10-29

A few years ago, the idea that Halo — the game that is synonymous with Xbox’s brand name — would be making a move to a PlayStation console would have been something akin to a parallel universe. But in 2025, that extremely unlikely truth is playing itself out. What was the pinnacle of the exclusivity of Xbox is now the most glaring sign that Microsoft’s gaming division is undergoing a ginormous transformation — one driven by survival, strategy, and the changing nature of the gaming industry.

From Locked Walls to Open Doors

Xbox’s previously locked-down environment is collapsing quickly. The company has been systematically knocking down its walls of exclusivity, inviting its biggest franchises into competition. What once was an experiment with smaller titles like Grounded and Pentiment on Nintendo Switch and Hi-Fi Rush and Sea of Thieves on PlayStation 5 has turned into a risky, multi-platform gamble.

Now, Microsoft’s biggest franchises — Indiana Jones and The Great Circle, Senua’s Saga: Hellblade II, Gears of War, and soon Halo — are not just “Xbox games.” They’re trans platform, cross-device gaming experiences.

It’s not really a software change but a change on what Xbox is in 2025. As Xbox executive Sarah Bond told Mashable, “The biggest games in the world are available everywhere. The idea of locking games to one store or one device is antiquated for most people.”

And she’s right — accessibility is the way to success. Sony’s report of May sales shows that Xbox-published titles like Indiana Jones, The Elder Scrolls V: Oblivion Remastered, and Forza Horizon 5 topped the highest downloads on PlayStation 5. Even Microsoft-owned games like Call of Duty: Black Ops 6 and Minecraft top charts across platforms.

The Business Behind the Shift

The transition away from Xbox consoles is not philosophical — it’s practical. Xbox hasn’t been able to compete with PlayStation and Nintendo in console hardware sales. Subscription growth of Xbox Game Pass has crested, and the formerly bright hope of “Netflix for games” is vanishing in the face of saturation and rising cost.

Even as it is, American tariff policies are driving console costs higher, turning the earlier trend of hardware getting cheaper by the day on its head. In an era where customers are prioritizing utility over entertainment indulgences, Microsoft’s Play Anywhere and Cloud Gaming initiatives become lifelines — allowing players to experience games on devices they already own.

“We’re trying to meet people where they are,” said Matt Booty, president of Xbox Game Content and Studios, in a New York Times interview. That means making Xbox more than a console — it’s a brand that spans PCs, TVs, mobile devices, and rival systems.

But comfort for die-hards is that Xbox isn’t abandoning hardware altogether. Bond suggested that the next-gen console will be “a very premium, high-end curated experience.” As Microsoft launched its pricey ROG Ally handhelds, it’s clear that the company remains committed to keeping one foot firmly in the high-end gaming market.

Trouble Beneath the Surface

But beneath this high-flying reorganization, Xbox is in turmoil. The company has shut down a number of studios, including Arkane Austin and Tango Gameworks — the former being the developer of fan favorite Hi-Fi Rush. High-profile titles like Perfect Dark and Everwild have been quietly canceled, and Fable’s much-hyped reboot has been delayed until 2026.

Even Halo Infinite, the one that was meant to reignite the franchise, failed critically and commercially. And so, now that the original Halo franchise is being released on PlayStation in an enhanced form, the fans cannot help but wonder: is this an expansion or a white flag?

Simultaneously, The Elder Scrolls VI persists in development purgatory six years after it was first revealed, and Fallout — with renewed hype due to Amazon’s hit TV show adaptation — has not seen a significant new game release in years. Todd Howard’s promise that Fallout 5 is “eventually coming” fails to assuage the skepticism.

Internal Strains and Image Problems

A recent Bloomberg article discovered that Microsoft set its gaming division a disputed 30% profit margin target, leading to unpopular actions such as increasing Game Pass prices and shutting down various studios.

The company’s new ROG Ally handhelds, priced at $600 to $1,000, have also been panned as too pricey and half-baked. Ironically enough, during a company town hall meeting, Booty highlighted “smaller, prestige games that win awards” — the day after shutting down the studio responsible for one of the handful of games that fit that description.

Microsoft has also been criticized for its global reputation. The firm was targeted by the BDS movement for alleged ties to Israeli defense practices and was confronted by worker demonstrations over its AI transactions with the Israeli regime. Perhaps most recently, Xbox’s Halo franchise found itself embroiled in scandal when the U.S. Department of Homeland Security used its imagery in a highly criticized ICE recruitment ad — an ad that Microsoft declined to comment on.

The Future of Xbox: Platform Over Console

Despite all the madness, Halo’s PlayStation debut isn’t the death of Xbox — it’s a redefinition of what Xbox is in 2025. Old-school “console war” among Sony, Nintendo, and Microsoft is over. The real war now is in time and attention — with platforms like TikTok, Fortnite, Roblox, and YouTube battling for large slices of gamers’ free time.

Microsoft’s new strategy welcomes that reality: to survive, Xbox must succeed everywhere. And that means embracing its competitors instead of fighting them.

So yes, seeing Master Chief — the iconic mascot of Xbox — on a PlayStation screen is surreal. But it is also representative of an industry evolving beyond old boundaries.

As the new chapter in gaming is written, Microsoft’s agility can be its salvation. Xbox will not perhaps capture the hardware war, but in the battle for the attention of gamers, it is positioning itself to stay in the game for many a long year to come.

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