Skip to main content

Techfullpost

Meta is terminating workers at Reality Labs

Meta is terminating workers at Reality Labs

Meta has confirmed another round of layoffs, this time targeting its Reality Labs division, though the exact number of affected employees remains undisclosed. This move comes as part of the company’s ongoing “Year of Efficiency” initiative that began in 2023, which has already seen Meta reduce its workforce by about 22% across multiple waves of cuts.

Areas Most Affected by the Cuts

The restructuring has particularly impacted:

  • Oculus Studios teams developing games for Quest VR headsets
  • Hardware development groups working on future VR/AR devices
  • Supernatural, Meta’s flagship VR fitness platform acquired for $400 million in 2021

A message posted to the official Supernatural Facebook group suggests these changes aim to “help us work more efficiently on what the future of fitness could be,” indicating possible strategic redirection rather than complete abandonment of the fitness vertical.

Behind Meta’s Reality Labs Restructuring

Mixed Signals in Meta’s VR Strategy

Meta spokesperson Tracy Clayton explained the changes reflect structural shifts meant to improve efficiency in developing “future mixed reality experiences.” This carefully worded statement suggests:

  1. A continued commitment to VR/AR development
  2. Potential reallocation of resources toward more promising projects
  3. Possible deprioritization of certain existing VR content

The Broader Context of Meta’s VR Challenges

These layoffs occur against a backdrop of:

  • Disappointing Quest headset sales, with the Quest 3S already seeing price cuts
  • Strong performance of Meta’s Ray-Ban smart glasses, exceeding expectations
  • Ongoing financial losses in Reality Labs, which reported $3.8 billion in operating losses in Q1 2024 alone

Analyzing the Implications

What This Means for the VR Industry

  1. Content Development Slowdown: Fewer resources for Oculus Studios may mean fewer first-party VR titles
  2. Strategic Reprioritization: Meta appears to be shifting focus from pure VR toward mixed reality
  3. Hardware Uncertainty: Layoffs in hardware teams raise questions about future device roadmaps

The Supernatural Paradox

image 21

The treatment of Supernatural is particularly noteworthy:

  • Legal Victory: Meta successfully defended its acquisition against antitrust challenges
  • High Investment: The $400 million purchase was one of Meta’s largest VR content acquisitions
  • Current Downsizing: Despite this, the team is now facing cuts

Expert Perspectives on Meta’s Moves

Industry analysts suggest several interpretations:

  • Cost-Cutting Measure: Part of Zuckerberg’s efficiency drive amid massive Reality Labs losses
  • Strategic Pivot: Possibly reallocating resources toward AI integration in VR/AR
  • Market Realignment: Responding to slower-than-expected VR adoption rates

The Road Ahead for Meta’s Metaverse Vision

While these cuts might suggest wavering commitment, Meta maintains it’s still investing heavily in mixed reality. Key questions remain:

  • Will these efficiency moves accelerate profitability in Reality Labs?
  • How will content quality be affected by reduced development teams?
  • Does this signal a broader shift in Meta’s metaverse strategy?

One thing is clear: Meta continues to balance its ambitious long-term VR/AR goals with the financial realities of running a public company. These layoffs represent another adjustment in that delicate balancing act rather than a wholesale retreat from the metaverse vision.

ADVERTISEMENT
RECOMMENDED
NEXT UP

TikTok is taking its cultural influence to the next level: The short-form video platform announced Monday that it will host its first-ever TikTok Awards show in the United States, marking a major step in its evolution from a social media app into a full-fledged entertainment powerhouse.

The show – featuring categories like “Creator of the Year,” “Video of the Year,” “Muse of the Year,” and “Breakthrough Artist of the Year” – will be held on December 18 at the Hollywood Palladium in Los Angeles. Fans everywhere will be able to watch the extravaganza live via the TikTok app and on Tubi, with on-demand viewing available on Tubi the following day.

Unlike Instagram’s recently launched “Ring” awards, TikTok’s event embraces a classic Hollywood-style ceremony, replete with a red carpet, live performances, and an in-person audience filled with hundreds of top creators.

image 2

Voting will take place via the ‘Favorite of 2025’ voting portal within the app, starting November 18, making this a truly community-driven celebration, highlighting creators who have shaped culture on TikTok in 2025.

Celebrating Creativity Across Cultures

Although this marks TikTok’s first awards show in the U.S., the company has already hosted successful versions in Germany, Mexico, Korea, and other countries — each designed to recognize local talent and viral content. Hosting a major event in Los Angeles underlines the growing role of TikTok in the global entertainment ecosystem, becoming the bridge between traditional media and digital creativity.

Meet the Nominees

Standout nominees for “Creator of the Year” include viral sensations adamw, alixearle, brookemonk_, keith_lee125, and kristy.sarah, who have each gained millions of followers through their respective uses of relatable humor, lifestyle content, and creative storytelling.

Then there’s the “Breakthrough Artist of the Year” category, which includes alexwarren, katseyeworld, laufey, ravynlenae, and sombr-all rising musical talents whose sounds have defined TikTok’s ever-changing musical landscape.

The other notable categories are “Storyteller of the Year,” “TikTok for Good Award,” “MVP of the Year,” “Okay Slay Award,” and “TikTok LIVE Creator of the Year.” The full list of nominees can be found on the official announcement post of TikTok.

Beyond an App: A Cultural Powerhouse

TikTok’s foray into the awards circuit signals its ambition to establish itself as a cultural tastemaker, not just a social platform. According to the company, the event will put a spotlight on creators across fashion, beauty, sports, film, and entertainment, highlighting the diversity and innovation that define the TikTok community.

“The trophies up on stage will beam a colorful glow upon the creators defining this new era of culture,” TikTok said in its announcement, adding that the awards will celebrate creativity in all its forms, from viral trends to artistic innovation. With its first U.S. awards show, TikTok is sending a clear message: it’s no longer just about short videos; it’s a central stage for the next generation of entertainment, artistry, and cultural influence.

Meta is pushing deeper into AI territory with new AI-editing tools in Instagram Stories, where users can edit images and videos simply by typing in what they want to modify. From hair color to special effects, the feature upends the possibilities of creators and regular users alike to personalize their content. Instagram Stories Meta AI editing tools

Text Prompts Meet Visual Creativity

image 14

Until now, Instagram’s AI editing tools were primarily accessible through Meta AI’s chatbot, which required users to interact via direct messages. With this latest integration, however, AI editing becomes native to Stories, allowing anyone to make instant visual edits using plain language commands.

These new edit features come under the “Restyle” menu that can be accessed using the paintbrush icon in Instagram Stories. One can type commands such as “give me a sunset background,” “remove the person in the corner,” or “color my hair pink.” The AI carries out the edit one wants within seconds.

Meta suggests that users only have three primary actions to select from — Add, Remove, or Change — while specifying what they’d like to alter. The AI will automatically add objects, alter appearances, or completely restyle the photo based on what they’ve described.

Preset Effects and Dynamic Video Edits

image 15

In addition to custom prompts, Instagram also has pre-select AI effects that can beautify or stylize posts. Filters like sunglasses, a denim jacket, or even a watercolor art effect can be applied.

On video content, the feature does even better — creators are able to superimpose atmospheric effects like falling snow, glowing embers, or cinematic lighting, which makes Stories appear more polished and professional without the necessity of using editing apps.

Privacy and AI Usage Terms

While the new features enable creativity, they come with privacy implications. Being used to introduce users to Meta’s Terms of Service for AI, which allow the company to “analyze photos and videos, including facial data, to make AI better.” According to Meta, it allows its systems to “summarize image contents, edit images, and generate new content based on the image.”

Critics have also had concerns regarding the ways in which such data might be used to train Meta’s broader AI models, though the company has sworn to remain committed to responsible innovation and transparency.

Meta’s Expanding AI Push

image 16

The release of AI editing software is just part of Meta’s overall strategy to roll out artificial intelligence on every platform it has, from Facebook and Instagram to WhatsApp. Recently, Meta began beta-testing a “Write with Meta AI” feature, which helps users compose intelligent or engaging comments under Instagram posts.

Meanwhile, Meta’s separate Meta AI app — with its chatbot and new “Vibes” AI-generated video stream — has been picking up steam. According to Similarweb estimates, iOS and Android daily active users rose from 775,000 to 2.7 million over a four-week span as of October 17.

Protecting Younger Users

As a response to increasing complaints from regulators and parents, Meta has also added new parental tools for its AI features. Parents may now shut off chats with AI characters and filter topics that their teens have with the chatbot to provide a safer online environment.

With these new instruments, Instagram is not only emerging as a social network but a creative platform fueled by generative AI. With Meta, OpenAI, and Google competing for leadership, this launch shows how AI is becoming more a part of the social fabric of our era — blurring the line between creativity, technology, and self-expression.

ADVERTISEMENT
Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles