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In Chrome, Google is extending Gemini and allowing it to perform tasks for you

gemini in chrome

Google has officially announced a major upgrade to Chrome, introducing a suite of new Gemini AI-powered features designed to reshape how users interact with the web. The most notable change? Gemini in Chrome is now free—no membership required—and is rolling out today for both Mac and Windows users across the United States.

This move underscores Google’s aggressive push into the AI browser wars, where tech giants like OpenAI, Anthropic, Perplexity, and Google itself are competing to define the future of online navigation.


Gemini in Chrome: From Assistant to AI Agent

According to Charmaine D’Silva, Chrome’s Director of Product Management, Gemini won’t just answer questions—it will soon perform “tedious tasks” on behalf of users.

In the coming months, Gemini will be able to:

  • Turn your emailed grocery lists into completed online orders.
  • Reschedule package deliveries automatically.
  • Book salon appointments or restaurant reservations.
  • Organize schedules, reminders, and personal tasks.

To ensure safety, Google will add checkpoints for high-risk or irreversible actions, giving users control over what Gemini executes. While the company hasn’t provided a specific launch date for this feature, its vision is clear: an AI that doesn’t just provide information but actively manages digital tasks.


Deep Integration Across Google Ecosystem

Starting today, Gemini is also gaining access to Google Workspace, making it available to both regular and enterprise-level users. With this rollout, Gemini can now connect directly with apps like:

  • Google Calendar – to reschedule meetings or set reminders.
  • YouTube – to pull up videos related to your browsing context.
  • Google Maps – to locate venues or provide navigation details.
  • Gmail – to retrieve or act on emails.

This integration allows Gemini to read and act on what’s happening across your screen, creating a more unified browsing experience that bridges productivity, research, and entertainment.

D’Silva also emphasized that enterprise adoption is a top priority, signaling Google’s intent to position Gemini not just as a consumer tool, but as a serious productivity solution for businesses.


Smarter Browsing With Tab and History Recall

One of the most practical new features is Gemini’s ability to recall closed tabs and past browsing sessions.

For example, if you were comparing team-building activities at work and closed your tabs at the end of the day, you can simply ask Gemini the next morning:
“Can you show me those team-building activities I was researching yesterday?”

Instead of cluttering your browser with dozens of open tabs, Gemini brings them back instantly. This transforms Chrome from a static browser into a dynamic, memory-enabled workspace.


Mobile Experience: Context-Aware AI

On Android, Gemini has already been available, but Google is expanding its functionality. Users can now share the full context of an entire webpage—not just the visible section—allowing Gemini to answer deeper, context-rich questions.

For iPhone users, Gemini will soon be integrated into the Chrome app, ensuring cross-platform accessibility and consistency.


The Competitive AI Browser Landscape

Google’s update arrives at a time of rapid innovation in AI-powered browsers:

  • Anthropic’s Claude gained a Computer Use feature last year, enabling it to complete tasks directly in browsers.
  • OpenAI introduced Operator before merging it with Deep Research into the all-in-one ChatGPT Agent.
  • Perplexity launched Comet, an AI-native web browser.
  • Atlassian made headlines by acquiring The Browser Company (makers of Arc, formerly Dia) for $610 million, highlighting just how valuable AI browsers are becoming.

By removing the paywall and embedding Gemini deeply into Chrome, Google is positioning itself to become the default AI companion for millions of users worldwide.


Why This Matters: The Dawn of Agentic Browsing

The integration of Gemini into Chrome is more than just a feature upgrade—it’s a paradigm shift. Browsers are evolving from passive windows into active AI agents that can recall information, automate tasks, and personalize experiences.

For everyday users, this means less time juggling tabs, emails, and appointments. For enterprises, it means greater efficiency, streamlined workflows, and AI-powered decision support.

By merging browsing with AI-driven productivity, Google is setting the stage for what many call the agentic era of the internet—a future where your browser becomes a digital co-pilot that learns, remembers, and acts on your behalf.


Final Thoughts

Google’s latest Gemini updates make Chrome more than just the world’s most popular browser—it’s becoming a personal AI assistant, productivity hub, and digital memory system. With free access, enterprise integration, and future task automation, Gemini is not just keeping pace with competitors like OpenAI and Anthropic—it’s aiming to lead the race.

As the AI browser market heats up, one thing is clear: the way we browse, research, and complete tasks online is about to change forever.

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Nintendo is officially moving into a new era. In its just-posted financial results briefing, the gaming giant confirmed that it’s shifting its main development efforts to the Nintendo Switch 2, a decisive move away from the original 2017 Switch that rebooted the company’s fortunes.

“Going forward, we will shift our primary development focus to Nintendo Switch 2 and expand our business around this new platform,” Nintendo said during its briefing.

The announcement effectively signals that the Nintendo Switch’s eight-year reign is beginning to wind down, even if the company isn’t ready to retire the console completely just yet.

Switch Still in Stores, But Support Will Gradually Fade

Nintendo pointed out that it would also continue to sell the original Switch hardware for the foreseeable future, adjusting its production and marketing strategy “in line with consumer demand and business conditions.” But the writing is on the wall: as developers shift their focus, new releases for the older system will inevitably slow.

The company sought to reassure fans that various major titles were still planned for the Switch, with launches from October onwards: these may include final first-party releases or updates to existing franchises aimed at keeping the system’s large player base engaged as the next generation gains momentum.

Sell Switch 2 Off to a Strong Start

Off to an amazing start despite still having a few months into its lifecycle, the Nintendo Switch 2 has already sold over 10.36 million units worldwide since its launch back in June, according to data from Nintendo.

Notably, 84 percent of buyers were existing Switch owners — a clear sign that the new console is attracting loyal fans upgrading to the next generation rather than drawing in entirely new users. While that number still represents a fraction of the original Switch’s staggering 154 million lifetime sales, the company says it’s observing a “uniform migration” toward the newer platform.

This is in line with what has been happening in all major console transitions: early adoption is driven by the existing user base before the wider audience starts buying.

The Legacy of the Nintendo Switch

When the Nintendo Switch launched in March 2017, it marked a revolutionary hybrid console that combined handheld portability with the more traditional style of home gaming. It quickly became one of Nintendo’s most successful systems to date, revitalizing the company from underperforming sales of the Wii U and an era-defining lineup of games that included The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, and Animal Crossing: New Horizons.

The versatility and affordability of the system helped it capture an immense audience worldwide, crossing over 154 million units in lifetime sales, making it the third-best-selling console in history after the PlayStation 2 and Nintendo DS.

What’s Next for the Switch 2

While Nintendo has not talked about all the technical details of Switch 2, reports and leaks indicate that it has a more powerful chipset, faster loading times, and increased graphical capabilities-all of which would draw Nintendo closer to the level of visual fidelity shown in their competitors, the PlayStation 5 and Xbox Series X.

This generational shift is pivotal for Nintendo-a balance between paying homage to a record-breaking legacy and forging ahead with innovation. While the company has managed transitions quite well in the past, with the original Switch still performing well in markets such as Japan and Europe, Nintendo faces the challenge of gradually sunsetting one of its most beloved consoles without alienating its vast player community. The message, as the Switch 2 gains even more momentum, is clear: the future of Nintendo is already here — and it’s building on the base of one of the most successful consoles ever made.

There are also rumors that the backward compatibility will be improved, allowing existing Switch owners to carry forward their digital libraries. With a larger OLED display combined with an enhanced Joy-Con design, the new console seems set to deliver performance and comfort upgrades in equal measure.

Analysts anticipate the Switch 2 will be the leader of the 2025 gaming cycle, especially with expected first-party games such as Metroid Prime 4, The Legend of Zelda sequel projects, and maybe new Mario entries already in development for the console.

A few years ago, the idea that Halo — the game that is synonymous with Xbox’s brand name — would be making a move to a PlayStation console would have been something akin to a parallel universe. But in 2025, that extremely unlikely truth is playing itself out. What was the pinnacle of the exclusivity of Xbox is now the most glaring sign that Microsoft’s gaming division is undergoing a ginormous transformation — one driven by survival, strategy, and the changing nature of the gaming industry.

From Locked Walls to Open Doors

Xbox’s previously locked-down environment is collapsing quickly. The company has been systematically knocking down its walls of exclusivity, inviting its biggest franchises into competition. What once was an experiment with smaller titles like Grounded and Pentiment on Nintendo Switch and Hi-Fi Rush and Sea of Thieves on PlayStation 5 has turned into a risky, multi-platform gamble.

Now, Microsoft’s biggest franchises — Indiana Jones and The Great Circle, Senua’s Saga: Hellblade II, Gears of War, and soon Halo — are not just “Xbox games.” They’re trans platform, cross-device gaming experiences.

It’s not really a software change but a change on what Xbox is in 2025. As Xbox executive Sarah Bond told Mashable, “The biggest games in the world are available everywhere. The idea of locking games to one store or one device is antiquated for most people.”

And she’s right — accessibility is the way to success. Sony’s report of May sales shows that Xbox-published titles like Indiana Jones, The Elder Scrolls V: Oblivion Remastered, and Forza Horizon 5 topped the highest downloads on PlayStation 5. Even Microsoft-owned games like Call of Duty: Black Ops 6 and Minecraft top charts across platforms.

The Business Behind the Shift

The transition away from Xbox consoles is not philosophical — it’s practical. Xbox hasn’t been able to compete with PlayStation and Nintendo in console hardware sales. Subscription growth of Xbox Game Pass has crested, and the formerly bright hope of “Netflix for games” is vanishing in the face of saturation and rising cost.

Even as it is, American tariff policies are driving console costs higher, turning the earlier trend of hardware getting cheaper by the day on its head. In an era where customers are prioritizing utility over entertainment indulgences, Microsoft’s Play Anywhere and Cloud Gaming initiatives become lifelines — allowing players to experience games on devices they already own.

“We’re trying to meet people where they are,” said Matt Booty, president of Xbox Game Content and Studios, in a New York Times interview. That means making Xbox more than a console — it’s a brand that spans PCs, TVs, mobile devices, and rival systems.

But comfort for die-hards is that Xbox isn’t abandoning hardware altogether. Bond suggested that the next-gen console will be “a very premium, high-end curated experience.” As Microsoft launched its pricey ROG Ally handhelds, it’s clear that the company remains committed to keeping one foot firmly in the high-end gaming market.

Trouble Beneath the Surface

But beneath this high-flying reorganization, Xbox is in turmoil. The company has shut down a number of studios, including Arkane Austin and Tango Gameworks — the former being the developer of fan favorite Hi-Fi Rush. High-profile titles like Perfect Dark and Everwild have been quietly canceled, and Fable’s much-hyped reboot has been delayed until 2026.

Even Halo Infinite, the one that was meant to reignite the franchise, failed critically and commercially. And so, now that the original Halo franchise is being released on PlayStation in an enhanced form, the fans cannot help but wonder: is this an expansion or a white flag?

Simultaneously, The Elder Scrolls VI persists in development purgatory six years after it was first revealed, and Fallout — with renewed hype due to Amazon’s hit TV show adaptation — has not seen a significant new game release in years. Todd Howard’s promise that Fallout 5 is “eventually coming” fails to assuage the skepticism.

Internal Strains and Image Problems

A recent Bloomberg article discovered that Microsoft set its gaming division a disputed 30% profit margin target, leading to unpopular actions such as increasing Game Pass prices and shutting down various studios.

The company’s new ROG Ally handhelds, priced at $600 to $1,000, have also been panned as too pricey and half-baked. Ironically enough, during a company town hall meeting, Booty highlighted “smaller, prestige games that win awards” — the day after shutting down the studio responsible for one of the handful of games that fit that description.

Microsoft has also been criticized for its global reputation. The firm was targeted by the BDS movement for alleged ties to Israeli defense practices and was confronted by worker demonstrations over its AI transactions with the Israeli regime. Perhaps most recently, Xbox’s Halo franchise found itself embroiled in scandal when the U.S. Department of Homeland Security used its imagery in a highly criticized ICE recruitment ad — an ad that Microsoft declined to comment on.

The Future of Xbox: Platform Over Console

Despite all the madness, Halo’s PlayStation debut isn’t the death of Xbox — it’s a redefinition of what Xbox is in 2025. Old-school “console war” among Sony, Nintendo, and Microsoft is over. The real war now is in time and attention — with platforms like TikTok, Fortnite, Roblox, and YouTube battling for large slices of gamers’ free time.

Microsoft’s new strategy welcomes that reality: to survive, Xbox must succeed everywhere. And that means embracing its competitors instead of fighting them.

So yes, seeing Master Chief — the iconic mascot of Xbox — on a PlayStation screen is surreal. But it is also representative of an industry evolving beyond old boundaries.

As the new chapter in gaming is written, Microsoft’s agility can be its salvation. Xbox will not perhaps capture the hardware war, but in the battle for the attention of gamers, it is positioning itself to stay in the game for many a long year to come.

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