May Mobility’s Driverless Shuttles: A New Era in Autonomous Transportation

Autonomous vehicles are no longer a futuristic concept—they’re here, and companies like May Mobility are leading the charge. But unlike its competitors, May Mobility is taking a unique approach to commercialization. Instead of focusing on individual ride-hailing services, the company is deploying autonomous shuttles for on-demand and pooled rides within controlled environments like campuses and designated routes.

This strategy, which May Mobility calls a “gentle on-ramp” approach, is already showing promise. Recently, the startup launched its first fully driverless commercial service in Peachtree Corners, Georgia, marking a significant milestone in the autonomous vehicle industry.

In this article, we’ll explore May Mobility’s innovative approach, its latest deployment in Peachtree Corners, and what this means for the future of autonomous transportation.

What is May Mobility?

May Mobility is a Michigan-based startup specializing in autonomous vehicle technology. Founded in 2017, the company has set itself apart by focusing on microtransit solutions—autonomous shuttles that operate within specific zones, such as corporate campuses, retirement communities, and urban centers.

Key Features of May Mobility’s Approach:

On-Demand Shuttles: Riders can book trips via an app, similar to ride-hailing services.
Pooled Rides: Multiple passengers can share a single vehicle, reducing costs and environmental impact.
Controlled Environments: May Mobility operates in areas with predictable traffic patterns, such as campuses and designated AV routes.

The Peachtree Corners Deployment: A Milestone for Autonomous Mobility

Peachtree Corners, a tech-centric city in the Atlanta metropolitan area, is now home to May Mobility’s first fully driverless commercial service. This deployment is a significant step forward for the company and the autonomous vehicle industry as a whole.

How It Works:

Route: The service operates along Technology Parkway, a 4-mile stretch of road equipped with 5G and cellular vehicle-to-everything (C-V2X) technology.
Stops: There are eight preset stops, including hotels, retail shops, office spaces, and city hall.
Hours: The shuttle runs Monday through Friday from 9:30 a.m. to 3:00 p.m.
Booking: Riders can book trips via the May Mobility app, powered by transit tech company Via.

Why Peachtree Corners?

Peachtree Corners is home to Curiosity Lab, a city-owned living laboratory designed to test and deploy emerging technologies. The city’s infrastructure, including its 5G-enabled AV test track, makes it an ideal location for May Mobility’s driverless shuttles.

A “Gentle On-Ramp” to Commercialization

May Mobility’s strategy of deploying autonomous shuttles in controlled environments is a deliberate choice. By starting small and focusing on predictable routes, the company can refine its technology and build public trust before expanding to more complex scenarios.

Benefits of This Approach:

Safety: Operating in controlled environments reduces the risk of accidents and allows for thorough testing.
Scalability: Once the technology is proven, it can be expanded to other cities and routes.
Public Acceptance: Offering free or low-cost rides helps familiarize the public with autonomous vehicles.

Previous Deployments:

Sun City, Arizona: May Mobility launched its first driverless service in this retirement community in December 2023. However, the company recently ceased operations there.
Ann Arbor, Michigan: In November 2024, May Mobility began a small-scale deployment in its hometown.

The Technology Behind May Mobility’s Shuttles

May Mobility’s autonomous shuttles are built on the Toyota Sienna Autono-Maas platform, a modified version of the popular minivan. Each vehicle can hold up to five passengers and is equipped with advanced sensors, cameras, and software to navigate its environment.

Key Technologies:

5G Connectivity: Enables real-time communication between vehicles and infrastructure.
C-V2X Technology: Allows vehicles to “talk” to traffic lights, signs, and other road users.
Remote Assistance: Operators can monitor and assist vehicles from a control center if needed.

Challenges and Opportunities

While May Mobility’s approach has many advantages, it also faces challenges common to the autonomous vehicle industry:

1. Regulatory Hurdles

Autonomous vehicles must comply with strict safety regulations, which vary by state and municipality.

2. Public Perception

Convincing people to trust driverless technology remains a significant hurdle.

3. Scalability

Expanding from controlled environments to more complex urban settings will require significant investment and technological advancements.

The Bigger Picture: What This Means for the Future

May Mobility’s success in Peachtree Corners is a glimpse into the future of transportation. By focusing on microtransit solutions, the company is addressing real-world needs while paving the way for broader adoption of autonomous vehicles.

Potential Applications:

Corporate Campuses: Autonomous shuttles can transport employees between buildings.
Retirement Communities: Provide safe and convenient transportation for seniors.
Urban Centers: Reduce traffic congestion and emissions by offering pooled rides.

A Step Toward a Driverless Future

May Mobility’s fully driverless service in Peachtree Corners is more than just a technological achievement—it’s a testament to the potential of autonomous vehicles to transform how we move. By taking a cautious, community-focused approach, May Mobility is building the foundation for a future where driverless shuttles are a common sight on our roads.

As the company continues to refine its technology and expand its services, one thing is clear: the future of transportation is autonomous, and May Mobility is leading the way.

In Chrome, Google is extending Gemini and allowing it to perform tasks for you

Xbox Copilot from Microsoft is now available on Windows 11 PCs globally

After a five-year hiatus, Fortnite is back on the US App Store

A program is launched by Meta to promote the adoption of their Llama AI models by companies

Entertainment

Burnout in PlayStation Stars

by George Mensah 2025-05-22

Sony has announced it will wind down the current version of PlayStation Stars, its loyalty and rewards program launched in 2022. The initiative allowed PlayStation users to earn digital collectibles and points for completing in-game challenges, but it never gained the traction Sony hoped for.

Here’s what we know—and what might come next.

Why Is PlayStation Stars Ending?

In an official PlayStation Blog post, Grace Chen (VP of Network Advertising, Loyalty, and Licensed Merchandise) explained:

“Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to… We have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.”

Key Reasons Behind the Shutdown

🔹 Low Engagement – Despite offering digital collectibles, the program didn’t resonate strongly with players.
🔹 Shifting Industry Trends – Sony may be pivoting toward new reward structures (possibly integrating with PlayStation Plus).
🔹 No Blockchain/NFT Integration – Unlike competitors (Ubisoft Quartz, Square Enix’s NFT push), Sony avoided blockchain tech, which may have limited its appeal.

What Happens Now? Key Dates & Changes

📅 July 23, 2024 (10:59 AM ET)

Last day to earn rewards (points, collectibles, level-ups).
No new campaigns will be added after this date.

📅 November 2, 2026

Full shutdown of the current PlayStation Stars program.

What About Existing Points & Collectibles?

✔ Points can still be redeemed for PSN wallet funds or games (until November 2026).
✔ Digital collectibles remain viewable in the PlayStation App (but may not transfer to a future program).

What Were PlayStation Stars’ Digital Collectibles?

Unlike NFTs, these were purely cosmetic and non-tradable, including:
🎮 Iconic PlayStation characters (Kratos, Ratchet & Clank, Astro Bot)
🕹️ Nostalgic PlayStation hardware (PS1, PS2, PSP miniatures)
🏆 Limited-edition rewards tied to game milestones

Despite Sony’s initial hype, the collectibles lacked real utility, which may have contributed to the program’s decline.

What’s Next? Will PlayStation Stars Return?

Sony’s wording—“current version”—suggests a revamped loyalty program could arrive later. Possible directions:

🚀 Integration with PlayStation Plus – Exclusive perks for subscribers.
💎 NFT Experimentation? – Sony has filed blockchain patents, but Chen previously denied NFT plans.
🎯 More Gamified Rewards – Better incentives for trophy hunters & frequent players.

Final Thoughts: A Lesson in Gamified Loyalty Programs

PlayStation Stars had potential but ultimately failed to offer enough value to keep players engaged. Its shutdown reflects a broader trend—gamers want meaningful rewards, not just digital trinkets.

If Sony relaunches the program, expect deeper integration with PlayStation’s ecosystem and more tangible benefits.

Entertainment

Fortnite will return to iOS in the US, according to Epic

by George Mensah 2025-05-01

In a landmark decision, Epic Games has announced that Fortnite will return to the iOS App Store in the U.S. next week—ending a nearly five-year absence sparked by Apple’s infamous 2020 ban. This comes after a federal court ruled that Apple cannot charge commissions on purchases made outside its App Store, dealing a major blow to the tech giant’s lucrative 30% “Apple Tax.”

Epic CEO Tim Sweeney declared the move on X (formerly Twitter), calling it a “major victory for developers and consumers” while extending an unexpected peace offer to Apple.

Why Was Fortnite Banned from iOS?

August 2020: Apple removed Fortnite after Epic introduced a direct payment system, bypassing Apple’s 30% in-app purchase (IAP) fee.
Legal Battle Ensued: Epic sued Apple, accusing it of anti-competitive practices—a case that reached the U.S. Supreme Court.
2021 Ruling: A judge mostly sided with Apple but ordered it to allow external payment links—a ruling Apple resisted.
April 2025 Decision: A new court order blocks Apple from taking commissions on outside purchases, forcing a major policy shift.

Epic’s Bold “Peace Proposal” to Apple

Sweeney’s post included a surprising olive branch:

“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite to the App Store worldwide and drop current and future litigation on the topic.”

This suggests Epic is willing to end its legal war—but only if Apple abandons its global App Store commission model.

What This Means for iPhone Users & Developers

Fortnite Returns to U.S. iPhones – Gamers can soon download it directly from the App Store (no sideloading required).
Alternative Payment Options – Developers may soon bypass Apple’s fees, leading to lower prices for consumers.
Potential Ripple Effect – If Apple complies globally, other apps (like Spotify, Netflix) could follow Epic’s lead.
EU vs. U.S. Differences – In Europe, Fortnite is already back via Epic’s own store (thanks to the Digital Markets Act), but U.S. users still rely on Apple’s ecosystem.

Will Apple Accept Epic’s Offer?

Apple’s Stance So Far: The company has fought fiercely to protect its App Store revenue (estimated at $24 billion annually).
Regulatory Pressure: With the EU’s DMA and now U.S. courts challenging its model, Apple may have no choice but to adapt.
Possible Compromise: Apple could reduce fees (as it did for small developers) or allow more payment freedom—but a full surrender seems unlikely.

Expert Insight: A Turning Point for App Stores?

As a tech policy analyst with a decade of experience covering Apple-Epic disputes, I believe this ruling could reshape mobile app economics:

✅ More Developer Revenue – If fees drop, indie devs keep more profits.
✅ Consumer Benefits – Cheaper subscriptions, in-game purchases.
✅ Increased Competition – Alternative app stores could rise.

But challenges remain:
❌ Apple’s Compliance – Will it find loopholes?
❌ Security Concerns – Will sideloading increase scams?
❌ Ongoing Legal Fights – Other lawsuits (like Spotify vs. Apple) loom.

What’s Next?

Next Week: Fortnite relaunches on iOS in the U.S.
2025 & Beyond: If Apple resists, expect more court battles—if it complies, the App Store monopoly may crumble.

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