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Console Strategy Gaming: Why It’s Thriving Now

Console Strategy Gaming: Why It's Thriving Now

ENSEMBLE STUDIOS, the creators of the Age of Empires series, were hesitant to make a console RTS game when they were first approached by Microsoft. However, after being given an ultimatum by Microsoft, they agreed to develop a Halo-themed RTS game for the Xbox. Halo Wars was a commercial success, selling 1 million copies in under a month.

In recent years, console strategy gaming has become increasingly popular. This is due to a number of factors, including the homogenization of the medium, the improved performance of consoles, and the changing interests of developers.

The line between consoles and PC gaming is becoming increasingly blurred. Publishers are increasingly porting their games to multiple platforms, and the launch of the Steam Deck has allowed players to access the world’s biggest PC storefront through a console-style device.

Consoles are now better equipped to handle strategy games. The improved hardware of modern consoles allows developers to bring their games across platforms without sacrificing performance or trimming down the experience.

Developers are now more willing to embrace gamepads for strategy games. This is due to a number of factors, including the maturity of the language of controller use and the changing interests of developers. Strategy developers of the past often saw complexity as a badge of honor, but today’s developers are more focused on creating games that are accessible to a wider range of players.

Overall, the console strategy gaming genre is thriving now because of a number of factors, including the homogenization of the medium, the improved performance of consoles, and the changing interests of developers.

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Sony has announced it will wind down the current version of PlayStation Stars, its loyalty and rewards program launched in 2022. The initiative allowed PlayStation users to earn digital collectibles and points for completing in-game challenges, but it never gained the traction Sony hoped for.

Here’s what we know—and what might come next.


Why Is PlayStation Stars Ending?

In an official PlayStation Blog postGrace Chen (VP of Network Advertising, Loyalty, and Licensed Merchandise) explained:

“Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to… We have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.”

Key Reasons Behind the Shutdown

🔹 Low Engagement – Despite offering digital collectibles, the program didn’t resonate strongly with players.
🔹 Shifting Industry Trends – Sony may be pivoting toward new reward structures (possibly integrating with PlayStation Plus).
🔹 No Blockchain/NFT Integration – Unlike competitors (Ubisoft Quartz, Square Enix’s NFT push), Sony avoided blockchain tech, which may have limited its appeal.


What Happens Now? Key Dates & Changes

📅 July 23, 2024 (10:59 AM ET)

  • Last day to earn rewards (points, collectibles, level-ups).
  • No new campaigns will be added after this date.

📅 November 2, 2026

  • Full shutdown of the current PlayStation Stars program.

What About Existing Points & Collectibles?

✔ Points can still be redeemed for PSN wallet funds or games (until November 2026).
✔ Digital collectibles remain viewable in the PlayStation App (but may not transfer to a future program).


What Were PlayStation Stars’ Digital Collectibles?

Unlike NFTs, these were purely cosmetic and non-tradable, including:
🎮 Iconic PlayStation characters (Kratos, Ratchet & Clank, Astro Bot)
🕹️ Nostalgic PlayStation hardware (PS1, PS2, PSP miniatures)
🏆 Limited-edition rewards tied to game milestones

Despite Sony’s initial hype, the collectibles lacked real utility, which may have contributed to the program’s decline.


What’s Next? Will PlayStation Stars Return?

Sony’s wording—“current version”—suggests a revamped loyalty program could arrive later. Possible directions:

🚀 Integration with PlayStation Plus – Exclusive perks for subscribers.
💎 NFT Experimentation? – Sony has filed blockchain patents, but Chen previously denied NFT plans.
🎯 More Gamified Rewards – Better incentives for trophy hunters & frequent players.


Final Thoughts: A Lesson in Gamified Loyalty Programs

PlayStation Stars had potential but ultimately failed to offer enough value to keep players engaged. Its shutdown reflects a broader trend—gamers want meaningful rewards, not just digital trinkets.

If Sony relaunches the program, expect deeper integration with PlayStation’s ecosystem and more tangible benefits.

In a landmark decision, Epic Games has announced that Fortnite will return to the iOS App Store in the U.S. next week—ending a nearly five-year absence sparked by Apple’s infamous 2020 ban. This comes after a federal court ruled that Apple cannot charge commissions on purchases made outside its App Store, dealing a major blow to the tech giant’s lucrative 30% “Apple Tax.”

Epic CEO Tim Sweeney declared the move on X (formerly Twitter), calling it a major victory for developers and consumers” while extending an unexpected peace offer to Apple.

Why Was Fortnite Banned from iOS?

  • August 2020: Apple removed Fortnite after Epic introduced a direct payment system, bypassing Apple’s 30% in-app purchase (IAP) fee.
  • Legal Battle Ensued: Epic sued Apple, accusing it of anti-competitive practices—a case that reached the U.S. Supreme Court.
  • 2021 Ruling: A judge mostly sided with Apple but ordered it to allow external payment links—a ruling Apple resisted.
  • April 2025 Decision: A new court order blocks Apple from taking commissions on outside purchases, forcing a major policy shift.

Epic’s Bold “Peace Proposal” to Apple

Sweeney’s post included a surprising olive branch:

“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite to the App Store worldwide and drop current and future litigation on the topic.”

This suggests Epic is willing to end its legal war—but only if Apple abandons its global App Store commission model.

What This Means for iPhone Users & Developers

  1. Fortnite Returns to U.S. iPhones – Gamers can soon download it directly from the App Store (no sideloading required).
  2. Alternative Payment Options – Developers may soon bypass Apple’s fees, leading to lower prices for consumers.
  3. Potential Ripple Effect – If Apple complies globally, other apps (like Spotify, Netflix) could follow Epic’s lead.
  4. EU vs. U.S. Differences – In Europe, Fortnite is already back via Epic’s own store (thanks to the Digital Markets Act), but U.S. users still rely on Apple’s ecosystem.

Will Apple Accept Epic’s Offer?

  • Apple’s Stance So Far: The company has fought fiercely to protect its App Store revenue (estimated at $24 billion annually).
  • Regulatory Pressure: With the EU’s DMA and now U.S. courts challenging its model, Apple may have no choice but to adapt.
  • Possible Compromise: Apple could reduce fees (as it did for small developers) or allow more payment freedom—but a full surrender seems unlikely.

Expert Insight: A Turning Point for App Stores?

As a tech policy analyst with a decade of experience covering Apple-Epic disputes, I believe this ruling could reshape mobile app economics:

✅ More Developer Revenue – If fees drop, indie devs keep more profits.
✅ Consumer Benefits – Cheaper subscriptions, in-game purchases.
✅ Increased Competition – Alternative app stores could rise.

But challenges remain:
❌ Apple’s Compliance – Will it find loopholes?
❌ Security Concerns – Will sideloading increase scams?
❌ Ongoing Legal Fights – Other lawsuits (like Spotify vs. Apple) loom.

What’s Next?

  • Next Week: Fortnite relaunches on iOS in the U.S.
  • 2025 & Beyond: If Apple resists, expect more court battles—if it complies, the App Store monopoly may crumble.

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