Netflix Apparently Has Big Plans To Create Content With AI

The ongoing SAG-AFTRA strikes have brought AI technology to the forefront of negotiations, as actors and writers strive for fair compensation from Hollywood production studios. Generative AI, capable of generating text, images, and audio, is perceived as a potential threat to traditional job roles, raising concerns about its impact on human talent. Amidst this backdrop, Netflix stands out as a notable player, offering exorbitant salaries of up to $900,000 per year to individuals with expertise in AI and related fields.

A recent Netflix job posting for a Product Manager in Machine Learning illustrates the stark contrast in compensation between AI-related roles and traditional acting gigs. While background “extra” actors earn a mere $100 to $200 for a day’s work, unionized SAG members fare slightly better with a base rate of around $187. In contrast, Netflix is willing to pay handsomely for AI and ML expertise, acknowledging the pivotal role these technologies play in creating captivating content.

Netflix’s reliance on AI and ML technologies has been limited to technical tasks, not encroaching on the creative domain of writers, actors, and graphics designers. However, as the entertainment industry increasingly embraces AI’s potential, Netflix seeks to capitalize on its benefits. The company has already utilized generative AI in its mobile game “Scriptic: Crime Stories” to enhance gameplay narration.

The willingness to invest in AI talent is evident in the impressive salaries Netflix offers for roles involving AI and ML expertise. A “Technical Director, AI/ML” assisting with game development can earn up to $650,000, while a Level-6 Research Scientist exploring cutting-edge AI use cases to solve Netflix’s challenges can make $900,000. Other AI-related roles like Product Manager (ML platform) and Engineering Manager (ML, Member Satisfaction) offer competitive compensation, up to $900,000 and $842,000 per year, respectively.

This trend highlights the entertainment industry’s growing interest in leveraging AI to streamline workflows and drive profitability. For instance, owning an artist’s likeness through AI technology has become a contentious issue. SAG-AFTRA rejected a proposal from AMPTP, representing Hollywood production houses, seeking to pay a one-time fee of $200 to own an artist’s digital likeness for future use without additional compensation.

The widespread consensus is that AI is inevitable in the entertainment sector. Marvel’s use of AI for credit posters and the recreation of The Beatles’ song in the voice of a deceased band-member exemplify its potential. However, the key concern during the strikes is not only fair wages but also securing a commitment from studios that AI implementation will not come at the expense of human talent.

As Netflix continues to invest significantly in AI talent, it raises concerns for protesting writers and actors who fear being sidelined by technology. Striking a balance between AI and human creativity remains an important challenge for the industry’s future.

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Entertainment

Burnout in PlayStation Stars

by George Mensah 2025-05-22

Sony has announced it will wind down the current version of PlayStation Stars, its loyalty and rewards program launched in 2022. The initiative allowed PlayStation users to earn digital collectibles and points for completing in-game challenges, but it never gained the traction Sony hoped for.

Here’s what we know—and what might come next.

Why Is PlayStation Stars Ending?

In an official PlayStation Blog post, Grace Chen (VP of Network Advertising, Loyalty, and Licensed Merchandise) explained:

“Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to… We have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.”

Key Reasons Behind the Shutdown

🔹 Low Engagement – Despite offering digital collectibles, the program didn’t resonate strongly with players.
🔹 Shifting Industry Trends – Sony may be pivoting toward new reward structures (possibly integrating with PlayStation Plus).
🔹 No Blockchain/NFT Integration – Unlike competitors (Ubisoft Quartz, Square Enix’s NFT push), Sony avoided blockchain tech, which may have limited its appeal.

What Happens Now? Key Dates & Changes

📅 July 23, 2024 (10:59 AM ET)

Last day to earn rewards (points, collectibles, level-ups).
No new campaigns will be added after this date.

📅 November 2, 2026

Full shutdown of the current PlayStation Stars program.

What About Existing Points & Collectibles?

✔ Points can still be redeemed for PSN wallet funds or games (until November 2026).
✔ Digital collectibles remain viewable in the PlayStation App (but may not transfer to a future program).

What Were PlayStation Stars’ Digital Collectibles?

Unlike NFTs, these were purely cosmetic and non-tradable, including:
🎮 Iconic PlayStation characters (Kratos, Ratchet & Clank, Astro Bot)
🕹️ Nostalgic PlayStation hardware (PS1, PS2, PSP miniatures)
🏆 Limited-edition rewards tied to game milestones

Despite Sony’s initial hype, the collectibles lacked real utility, which may have contributed to the program’s decline.

What’s Next? Will PlayStation Stars Return?

Sony’s wording—“current version”—suggests a revamped loyalty program could arrive later. Possible directions:

🚀 Integration with PlayStation Plus – Exclusive perks for subscribers.
💎 NFT Experimentation? – Sony has filed blockchain patents, but Chen previously denied NFT plans.
🎯 More Gamified Rewards – Better incentives for trophy hunters & frequent players.

Final Thoughts: A Lesson in Gamified Loyalty Programs

PlayStation Stars had potential but ultimately failed to offer enough value to keep players engaged. Its shutdown reflects a broader trend—gamers want meaningful rewards, not just digital trinkets.

If Sony relaunches the program, expect deeper integration with PlayStation’s ecosystem and more tangible benefits.

Entertainment

Fortnite will return to iOS in the US, according to Epic

by George Mensah 2025-05-01

In a landmark decision, Epic Games has announced that Fortnite will return to the iOS App Store in the U.S. next week—ending a nearly five-year absence sparked by Apple’s infamous 2020 ban. This comes after a federal court ruled that Apple cannot charge commissions on purchases made outside its App Store, dealing a major blow to the tech giant’s lucrative 30% “Apple Tax.”

Epic CEO Tim Sweeney declared the move on X (formerly Twitter), calling it a “major victory for developers and consumers” while extending an unexpected peace offer to Apple.

Why Was Fortnite Banned from iOS?

August 2020: Apple removed Fortnite after Epic introduced a direct payment system, bypassing Apple’s 30% in-app purchase (IAP) fee.
Legal Battle Ensued: Epic sued Apple, accusing it of anti-competitive practices—a case that reached the U.S. Supreme Court.
2021 Ruling: A judge mostly sided with Apple but ordered it to allow external payment links—a ruling Apple resisted.
April 2025 Decision: A new court order blocks Apple from taking commissions on outside purchases, forcing a major policy shift.

Epic’s Bold “Peace Proposal” to Apple

Sweeney’s post included a surprising olive branch:

“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite to the App Store worldwide and drop current and future litigation on the topic.”

This suggests Epic is willing to end its legal war—but only if Apple abandons its global App Store commission model.

What This Means for iPhone Users & Developers

Fortnite Returns to U.S. iPhones – Gamers can soon download it directly from the App Store (no sideloading required).
Alternative Payment Options – Developers may soon bypass Apple’s fees, leading to lower prices for consumers.
Potential Ripple Effect – If Apple complies globally, other apps (like Spotify, Netflix) could follow Epic’s lead.
EU vs. U.S. Differences – In Europe, Fortnite is already back via Epic’s own store (thanks to the Digital Markets Act), but U.S. users still rely on Apple’s ecosystem.

Will Apple Accept Epic’s Offer?

Apple’s Stance So Far: The company has fought fiercely to protect its App Store revenue (estimated at $24 billion annually).
Regulatory Pressure: With the EU’s DMA and now U.S. courts challenging its model, Apple may have no choice but to adapt.
Possible Compromise: Apple could reduce fees (as it did for small developers) or allow more payment freedom—but a full surrender seems unlikely.

Expert Insight: A Turning Point for App Stores?

As a tech policy analyst with a decade of experience covering Apple-Epic disputes, I believe this ruling could reshape mobile app economics:

✅ More Developer Revenue – If fees drop, indie devs keep more profits.
✅ Consumer Benefits – Cheaper subscriptions, in-game purchases.
✅ Increased Competition – Alternative app stores could rise.

But challenges remain:
❌ Apple’s Compliance – Will it find loopholes?
❌ Security Concerns – Will sideloading increase scams?
❌ Ongoing Legal Fights – Other lawsuits (like Spotify vs. Apple) loom.

What’s Next?

Next Week: Fortnite relaunches on iOS in the U.S.
2025 & Beyond: If Apple resists, expect more court battles—if it complies, the App Store monopoly may crumble.

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