X expands its vertical video feed to global users

Elon Musk’s social media platform, X, is rapidly expanding its new X Video Feed, a dedicated vertical video experience, to users worldwide. After its initial rollout in the U.S., the feature is now reaching global markets, including India, Australia, and several European regions. This marks a significant shift in X’s strategy to compete in the ever-evolving video-driven social media landscape, as confirmed by a company spokesperson.

The feature, currently available only on iOS, provides users with a seamless, TikTok-inspired video-scrolling experience through a designated tab in the app. Positioned prominently next to the Grok button, the X Video Feed integrates short-form videos with an engaging swipe-up navigation style, capitalizing on the growing popularity of vertical video formats.

A Gradual Yet Strategic Rollout

The global rollout of the X Video Feed is underway, but Android users will have to wait as the feature is still exclusive to iOS devices. While X has not specified when the Android version will become available, the staggered rollout strategy allows the company to refine the feature based on user feedback.

X’s move to enhance its video experience aligns with a broader trend in the social media industry. Platforms like TikTok, Instagram, and YouTube have set the standard for short-form, immersive video content that drives user engagement. By incorporating these features, X aims to establish itself as a competitor in this lucrative market.

Leveraging Uncertainty Around TikTok

X’s launch of the vertical video feed comes at a time when TikTok faces potential bans or regulatory hurdles in key markets. In the U.S., the platform’s future remains uncertain, as lawmakers and regulators continue to scrutinize its ownership and data security practices. The enforcement of a TikTok ban has been paused, but the platform’s vulnerability provides an opportunity for competitors like X to capture market share.

With TikTok’s dominance in short-form video being questioned, X is positioning its video feed as a compelling alternative. The platform’s integration of video ads after every few scrolls is not only a revenue-generating strategy but also a way to keep users engaged for longer periods.

The Role of the X Video Feed in Driving Revenue

The X Video Feed isn’t just about entertainment—it’s a key revenue driver for the platform. By embedding ads seamlessly within the video feed, X has adopted a monetization model similar to Instagram Reels and TikTok. This feature allows advertisers to tap into highly engaged audiences while enabling X to diversify its revenue streams.

Moreover, video content has proven to be more engaging than static posts, meaning users are likely to spend more time on the app. The combination of ad placement and increased screen time positions the X Video Feed as a powerful tool for boosting the platform’s profitability.

X’s Expanding Video Ecosystem

The rollout of the vertical video feed is the latest addition to X’s broader video ecosystem. Over the past two years, the platform has heavily invested in video capabilities. In 2022, X introduced the ability to scroll through short videos by tapping and swiping on video content within the timeline. Additionally, the launch of a stand-alone TV app showcased the platform’s ambition to cater to long-form video viewers, creators, and organizations.

With the introduction of the X Video Feed, the platform is bridging the gap between short-form and long-form video content, creating a comprehensive video experience for users. This diversification allows X to cater to a wider range of user preferences while encouraging creators to publish video content directly on the platform.

The Future of X Video Feed

The introduction of the X Video Feed signals a transformative shift for the platform, positioning it as a serious contender in the competitive world of short-form video content. By blending entertainment with monetization strategies, X is leveraging the growing demand for vertical video to engage users and attract advertisers.

As the feature expands to Android and continues its global rollout, X will likely refine its offering to better compete with established players like TikTok and Instagram. The combination of user engagement, ad revenue, and innovative video experiences makes the X Video Feed a key pillar in Elon Musk’s vision for the platform’s future.

Ultimately, the X Video Feed represents more than just a feature—it’s a strategic move to redefine the way users interact with video content on social media

George Mensah

George Mensah Editor in chief for techfullpost . He is an internet entrepreneur. he launched news website in 2019. Techfullpost is Stay connected to know the latest news, tech news, entertainment, and self-improvement around the world with top stories.Experience He loves writing and interest in gaming, gadget, tech news, apps and mobile. He has been writing since 2018 and been doing research on technology since 2013. He spend most of his life writing tech news.

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Social Tech

TikTok announces the US premiere of its awards program

by George Mensah 2025-11-06

TikTok is taking its cultural influence to the next level: The short-form video platform announced Monday that it will host its first-ever TikTok Awards show in the United States, marking a major step in its evolution from a social media app into a full-fledged entertainment powerhouse.

The show – featuring categories like “Creator of the Year,” “Video of the Year,” “Muse of the Year,” and “Breakthrough Artist of the Year” – will be held on December 18 at the Hollywood Palladium in Los Angeles. Fans everywhere will be able to watch the extravaganza live via the TikTok app and on Tubi, with on-demand viewing available on Tubi the following day.

Unlike Instagram’s recently launched “Ring” awards, TikTok’s event embraces a classic Hollywood-style ceremony, replete with a red carpet, live performances, and an in-person audience filled with hundreds of top creators.

Voting will take place via the ‘Favorite of 2025’ voting portal within the app, starting November 18, making this a truly community-driven celebration, highlighting creators who have shaped culture on TikTok in 2025.

Celebrating Creativity Across Cultures

Although this marks TikTok’s first awards show in the U.S., the company has already hosted successful versions in Germany, Mexico, Korea, and other countries — each designed to recognize local talent and viral content. Hosting a major event in Los Angeles underlines the growing role of TikTok in the global entertainment ecosystem, becoming the bridge between traditional media and digital creativity.

Meet the Nominees

Standout nominees for “Creator of the Year” include viral sensations adamw, alixearle, brookemonk_, keith_lee125, and kristy.sarah, who have each gained millions of followers through their respective uses of relatable humor, lifestyle content, and creative storytelling.

Then there’s the “Breakthrough Artist of the Year” category, which includes alexwarren, katseyeworld, laufey, ravynlenae, and sombr-all rising musical talents whose sounds have defined TikTok’s ever-changing musical landscape.

The other notable categories are “Storyteller of the Year,” “TikTok for Good Award,” “MVP of the Year,” “Okay Slay Award,” and “TikTok LIVE Creator of the Year.” The full list of nominees can be found on the official announcement post of TikTok.

Beyond an App: A Cultural Powerhouse

TikTok’s foray into the awards circuit signals its ambition to establish itself as a cultural tastemaker, not just a social platform. According to the company, the event will put a spotlight on creators across fashion, beauty, sports, film, and entertainment, highlighting the diversity and innovation that define the TikTok community.

“The trophies up on stage will beam a colorful glow upon the creators defining this new era of culture,” TikTok said in its announcement, adding that the awards will celebrate creativity in all its forms, from viral trends to artistic innovation. With its first U.S. awards show, TikTok is sending a clear message: it’s no longer just about short videos; it’s a central stage for the next generation of entertainment, artistry, and cultural influence.

Social Tech

Instagram Stories now offers users direct access to Meta AI editing tools

by George Mensah 2025-10-29

Meta is pushing deeper into AI territory with new AI-editing tools in Instagram Stories, where users can edit images and videos simply by typing in what they want to modify. From hair color to special effects, the feature upends the possibilities of creators and regular users alike to personalize their content. Instagram Stories Meta AI editing tools

Text Prompts Meet Visual Creativity

Until now, Instagram’s AI editing tools were primarily accessible through Meta AI’s chatbot, which required users to interact via direct messages. With this latest integration, however, AI editing becomes native to Stories, allowing anyone to make instant visual edits using plain language commands.

These new edit features come under the “Restyle” menu that can be accessed using the paintbrush icon in Instagram Stories. One can type commands such as “give me a sunset background,” “remove the person in the corner,” or “color my hair pink.” The AI carries out the edit one wants within seconds.

Meta suggests that users only have three primary actions to select from — Add, Remove, or Change — while specifying what they’d like to alter. The AI will automatically add objects, alter appearances, or completely restyle the photo based on what they’ve described.

Preset Effects and Dynamic Video Edits

In addition to custom prompts, Instagram also has pre-select AI effects that can beautify or stylize posts. Filters like sunglasses, a denim jacket, or even a watercolor art effect can be applied.

On video content, the feature does even better — creators are able to superimpose atmospheric effects like falling snow, glowing embers, or cinematic lighting, which makes Stories appear more polished and professional without the necessity of using editing apps.

Privacy and AI Usage Terms

While the new features enable creativity, they come with privacy implications. Being used to introduce users to Meta’s Terms of Service for AI, which allow the company to “analyze photos and videos, including facial data, to make AI better.” According to Meta, it allows its systems to “summarize image contents, edit images, and generate new content based on the image.”

Critics have also had concerns regarding the ways in which such data might be used to train Meta’s broader AI models, though the company has sworn to remain committed to responsible innovation and transparency.

Meta’s Expanding AI Push

The release of AI editing software is just part of Meta’s overall strategy to roll out artificial intelligence on every platform it has, from Facebook and Instagram to WhatsApp. Recently, Meta began beta-testing a “Write with Meta AI” feature, which helps users compose intelligent or engaging comments under Instagram posts.

Meanwhile, Meta’s separate Meta AI app — with its chatbot and new “Vibes” AI-generated video stream — has been picking up steam. According to Similarweb estimates, iOS and Android daily active users rose from 775,000 to 2.7 million over a four-week span as of October 17.

Protecting Younger Users

As a response to increasing complaints from regulators and parents, Meta has also added new parental tools for its AI features. Parents may now shut off chats with AI characters and filter topics that their teens have with the chatbot to provide a safer online environment.

With these new instruments, Instagram is not only emerging as a social network but a creative platform fueled by generative AI. With Meta, OpenAI, and Google competing for leadership, this launch shows how AI is becoming more a part of the social fabric of our era — blurring the line between creativity, technology, and self-expression.

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