OnePlus has confirmed what industry watchers have expected for months: the company is pulling out of the US and European markets entirely and will not launch any new products in either region going forward. Parent company Oppo says it will continue honoring existing support and warranty agreements, with OnePlus devices shifting over to Oppo’s ColorOS for future software updates.
“Software updates and after-sale support will be guaranteed” in both the US and Europe, Oppo’s senior PR manager for Europe, James Paterson, told The Verge in a call. The company declined to specify how it will handle warranty and support obligations in the US, where it will no longer maintain any presence. In Europe, Oppo itself will continue selling phones and other products directly.
OxygenOS devices moving to ColorOS
To keep providing software support, OnePlus devices will transition from OxygenOS to Oppo’s ColorOS over the coming months, according to Paterson. Oppo Europe CEO Elvis Zhou said owners will have the option to roll back to OxygenOS if they choose, though doing so will likely mean giving up future updates.
Zhou repeatedly declined to say which markets OnePlus still operates in or plans to operate in going forward. Bloomberg reported this week that OnePlus is expected to exit India and every other remaining market outside China by next year. In a statement to The Verge following that report, Oppo PR representative Nicole Okpokiri confirmed only that “OnePlus’ product roadmap in China remains unchanged,” without addressing the company’s plans elsewhere.
Okpokiri also confirmed that Oppo’s other sub-brand, Realme, is undergoing its own restructuring. Realme will shift its focus to markets outside China and will no longer launch new products domestically, essentially the reverse of OnePlus’s retreat toward China-only operations.
Job losses acknowledged but not detailed
Asked about job losses tied to OnePlus’s contraction, Zhou said the process was handled “in full accordance with the relevant laws and regulations” and that some employees were offered positions within Oppo. He would not say how many employees received that offer or how many ultimately left the company.
What’s next for both brands
OnePlus is still preparing to release its next flagship phone, the OnePlus 16, though it remains unclear whether the device will launch anywhere outside China. Oppo, meanwhile, is moving forward with its own flagship line, the Find X10 series. Rumors also point to Oppo developing a wide foldable phone, a format both Samsung and Apple are expected to introduce this year.
The restructuring marks one of the more significant shifts in the smartphone industry’s competitive landscape in Western markets, where OnePlus built a loyal following over the past decade through aggressive pricing and flagship-level specs sold at a discount to Samsung and Apple. Its exit removes one of the few brands that had carved out a meaningful presence in the US Android market outside of Samsung and Google.
For existing OnePlus owners in the US and Europe, the immediate impact is limited. Support and warranty coverage continue, and the shift to ColorOS is framed as a software transition rather than a service cutoff. The bigger uncertainty lies in what happens after current devices reach the end of their update cycles, since Oppo has not said whether future OnePlus hardware will be sold in either region at all.
Oppo’s decision to consolidate OnePlus around China while expanding Realme internationally suggests a broader reshuffling of how the company positions its sub-brands globally. Realme picking up international distribution while OnePlus retreats to a single market points to Oppo restructuring its portfolio around clearer geographic lines rather than having multiple overlapping brands compete in the same regions.
Whether OnePlus’s China-only future proves permanent or temporary is not yet clear. Zhou’s refusal to comment on the company’s broader roadmap leaves open the possibility that OnePlus could reenter other markets later, though the current signals point toward a company scaling back its global ambitions rather than expanding them.
